SEO (Local Organic) Specialist

2 weeks ago

remote Toronto Ontario Canada parttime June Want To Work At FlexDealer? We Want You Too Full time $60,000 - $100,000 per year
FlexDealer is a digital marketing agency built specifically for car dealers. We believe SEO isn't just about rankings—it's about selling more vehicles, products, and services by making our clients relevant and accessible to local shoppers. That's why we center our SEO around two pillars:
  • Relevance – Ensuring the dealership's site reflects the topics, questions, and local terms real shoppers are searching.
  • Accessibility – Ensuring the site's structure, performance, and location signals make it easy for both humans and search engines to access and act on content.

We don't chase vanity metrics. We execute real strategies that bring in real shoppers.

The Role
We're looking for a strategic, hands-on SEO specialist to support our strategy and creative teams. This role is not just about running audits or building keyword lists. You'll play a critical part in planning, implementing, and optimizing local organic strategies—helping shape how our clients show up in their markets.
You'll work cross-functionally with our head of strategy (focused on content/relevance), our head of creative (focused on site structure/accessibility), and our writers and developers.
What You'll Do
  • Execute local SEO strategy across websites and Google Business Profiles (GBP)
  • Perform and interpret SEO audits, identify action items, and help implement them
  • Track keyword rankings, identify gaps and opportunities, and report on changes in performance
  • Support GBP optimization through ongoing updates, posts, and best practices
  • Respond to algorithm updates with practical on-page or technical improvements
  • Use tools like Search Console, Analytics, and Ads to identify SEO-impacting trends
  • Work with writers to guide content briefs and ensure content aligns with SEO strategy
  • Bring a growth mindset to the team: spot opportunities, fix errors, and improve systems


Who We're Looking For
  • 3+ years of hands-on SEO experience (local SEO strongly preferred)
  • Knowledge of technical SEO, Core Web Vitals, schema, and site structure
  • Comfortable in Google Search Console, GA4, Looker Studio, and SEO research tools
  • Strong communicator who can interpret data into action, not just dashboards
  • Understands how SEO ties into UX, content, and conversions
  • Ability to work independently and own your roadmap
  • Must be comfortable executing your own recommendations when needed
  • Bonus: Familiarity with the auto industry or dealership websites

Why FlexDealer?
  • You'll collaborate with an inclusive and winning team. From strategy to structure to creative.
  • You'll have space to own your craft and bring ideas to the table
  • You won't be buried in meaningless reports—we want action, not noise
  • We care more about impact than job titles or jargon
  • We've built a strong reputation of reliability, creativity, honesty, integrity, and performance in the retail auto industry. We're a partner, not a vendor.

How to Apply
If this sounds like your kind of role, send us:
  • Your resume
  • A brief note about why this resonates
  • Examples of an SEO result you're proud of (local SEO examples = gold)

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