Marketing & Media Specialist

5 days ago

Markham, Canada Quality Online Education Group Full time

Quality Online Education Group Inc. (“QOEG”) is a leading e-Learning company that provides comprehensive online English lessons to students in the Asia Pacific region. QOEG offers online English programs for preschool to grades 6, white-label online tutoring services, and end-to-end management software solutions for education institutions. Based in Toronto, Ontario, QOEG is a pioneer and industry leader in providing real-time online small group classes and delivering quality English education through its passionate team of teachers and staff in North America and the Philippines.

OQEG is looking for a Marketing & Media Specialist to support the company in developing and executing integrated campaigns and marketing plans for its brand visibility and a wider audience reach in the company’s target markets in the Asia Pacific region. The individual in this role will assume responsibility that integrates marketing, communications, and media relations.

**Responsibilities**
- Work closely with the management team to develop and implement strategic marketing plans and integrated campaigns to promote the company’s services and products
- Create marketing and promotional contents for social media, web, newsletters, etc.
- Prepare, review and distribute external marketing and promotional materials
- Responsible for all executional aspects of integrated campaigns, including partner selection, audience data usage and targeting recommendations, setup, delivery management, pacing, troubleshooting, analysis and reporting
- Prepare and review reports covering all media channels and performance data, and present findings and best practices to the management team
- Conceptualize, plan and coordinate marketing events, including conferences, meetings and presentations, outreach and promotion programs, to attract and engage client base
- Participate in building corporate communications and relationships with clients, business partners, media, and other stakeholders

**Qualifications**
- Bachelor’s degree or college diploma in Marketing, Communications, or a related field. Advanced degree preferred
- Minimum of three (3) years of experience in marketing, public/media relations, communications, or a combination of all
- Strong experience in social media marketing, including social media writing, strategy development, and digital communications content management
- Good knowledge of various marketing and analytics tools such as Google Analytics and content management systems, as well as social media platforms such as WeChat and TikTok
- Ability and flexibility to travel domestically and internationally on short notice
- Excellent English reading, written and verbal skills
- Proficiency in Asian languages would be a strong asset
- Superior interpersonal, influencing and relationship management skills

**Job Location**

Unit 1, 60 Riviera Drive,

Markham, Ontario L3R 5M1

**Terms of Employment**
- Permanent, Full Time
- 37.5 hours per week, Monday to Friday

**Wage**

$66,300 to $69,000 per year, based on experience and skills

**How to Apply**

**Job Types**: Permanent, Full-time

**Salary**: $66,300.00-$69,000.00 per year

**Benefits**:

- On-site parking

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (required)

**Experience**:

- marketing, public/media relations, communications: 3 years (required)

**Language**:

- Excellent English reading, written and verbal skills (required)

Work Location: One location

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