Social Media Specialist

Quality Online Education Group Inc. (“QOEG”) is a leading e-Learning company that provides comprehensive online English lessons to students in the Asia Pacific region. QOEG offers online English programs for preschool to grades 6, white-label online tutoring services, and end-to-end management software solutions for education institutions. Based in Toronto, Ontario, QOEG is a pioneer and industry leader in providing real-time online small group classes and delivering quality English education through its passionate team of teachers and staff in North America and the Philippines.

We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

**Responsibilities**
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification
- Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
- Prepare, review and distribute external marketing and promotional materials
- Collaborate with sales and marketing teams to develop social media campaigns
- Stay up to date with the latest social media best practices and technologies
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Monitor SEO and customer engagement and suggest content optimization
- Moderate user-generated content in line with the moderation policy
- Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
- Create editorial calendars and syndication schedules
- Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Work with copywriters and designers to ensure content is informative and appealing
- Bolster your network by interacting with industry professionals and influencers via social media. Communicate with industry professionals and influencers via social media to create a strong network

**Qualifications**
- 2 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing or relevant field

**Job Location**

Unit 1, 60 Riviera Drive,

Markham, Ontario L3R 5M1

Tel: (905) 752-2573

**Terms of Employment**
- Permanent, Full Time
- 40 hours per week, Monday to Friday

**Wage**

$36,000 to $54,000 per year, based on experience and skills

**Job Types**: Full-time, Permanent

**Salary**: $36,000.00-$54,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Employee stock purchase plan
- Extended health care
- On-site parking
- Stock options
- Vision care

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Markham, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Digital marketing/ Marketing / Social Media: 2 years (preferred)

**Language**:

- English (required)
- any other languages (preferred)

Work Location: One location