Social Media Specialist

**Location**:Markham, ON, CA, L3R 0Z7

**Function**:Communication

**Employment type**:Full Time

**Required experience**:Junior professional - up to 5 years

**Reference ID**:77912

Social Media Specialist - North America

**ONBOARDING YOU TO THE COMPANY**
- At Nexans our global vision is to electrify the future. At Distribution & Usages buisness group this means providing reliable cabling systems and smart energy solutions, including power accessories, to make buildings and power networks more efficient, more people oriented and more sustainable.
- Nexans recognizes the differences that make each employee valuable and unique. Diversity is key to performance and to our global ambition to lead the world in the energy transition towards a sustainable planet. This we know from experience. All differences are appreciated and respected at Nexans. As a result, you will be an active part of a multinational organization where we cultivate the culture of sharing your unique point of view. This is why we encourage diversity in our recruitment - Bring yours to Nexans, it is welcome

**WHO ARE WE?**
- At Nexans our global vision is to electrify the future. For over a century, Nexans has played a crucial role in the electrification of the planet. With around 28,000 people in 42 countries, the Group is leading the charge to the new world of electrification: safer, sustainable, renewable, decarbonized and accessible to everyone Nexans recognizes the differences that make each employee valuable and unique.

**WELCOMING YOU TO THE TEAM**
- Our story starts in 1911, manufacturing cables to support the distribution of power generated from Niagara Falls, Nexans has proudly contributed to Canada's growth. We have been involved in many of Canada's most ambitious projects; from dams, bridges, energy transmission and distribution to railroads and transportation. We are a vertically integrated manufacturer and our products are made at facilities located in Quebec, Ontario, and Saskatchewan.
- As a Social Media Specialist for North America, you will report to the Director of Communication North America and collaborate closely with the global social media lead by driving and growing the Nexans brand via social media engagement through value added content.

**GETTING TO KNOW THE POSITION**
- Nexans is growing its brand in North America starting in Canada. In order to do this effectively, it is critical to post high quality, educational, and brand driven content to social media consistently and to curate that content. This role will primarily focus on producing and curating daily content across all local social media channels as well as managing Nexans’ social media communities. The Social Media Specialist will also help to support event communications across social media in North America, working with any advertising agencies or social media marketing agencies leading up to the event.
- Nexans is seeking a creative and data-driven Social Media Specialist to drive brand awareness, community engagement, and business growth in North America. This position will focus on developing and executing compelling content strategies aligned with Nexans’ vision of electrifying the future with impact. You will play a key role in building Nexans' presence across LinkedIn, Instagram, X (Twitter), YouTube, and TikTok, ensuring brand consistency while adapting to regional market needs.

**HOW YOU MAKE AN IMPACT**

**Content Strategy & Creation**
- Develop and execute a data-driven content roadmap aligned with Nexans' strategic business priorities in North America.
- Create engaging multimedia content (short-form videos, carousels, reels, graphics, and written posts) that simplifies complex industry topics while inspiring engagement.
- Collaborate with regional business units and global teams to localize content for North American audiences.
- Stay ahead of social media trends and integrate best practices into Nexans' digital strategy.

**Community Management & Engagement**
- Manage and grow Nexans' social media presence in North America, ensuring active engagement with key stakeholders (customers, employees, industry partners).
- Moderate discussions, respond to inquiries, and proactively build relationships with industry influencers, journalists, and potential business leads.
- Develop and execute a social listening strategy to capture trends, conversations, and brand sentiment.

**Paid Media & Performance Analytics**
- Plan and execute targeted paid social media campaigns to amplify reach, engagement, and lead generation.
- Monitor and analyze content performance using platform insights and social media management tools (Hootsuite, LinkedIn Analytics, Meta Business Suite, etc.), providing actionable recommendations.
- Lead influencer marketing on Nexans social media especially on Instagram and TikTok
- Adapt strategies based on data-driven insights, ensuring continuous optimization and audience growth.

**Collaboration & Brand Alignment**
- Act as t