Marketing & Social Media Specialist

WHO IS UNIO TECH SOLUTIONS?

Unio Tech Solutions offers a full range of IT services and special projects for medium and large sized companies throughout Canada and the USA. We work with clients such as Uber, Sun Life Financial, Sephora, Allstate Insurance, Scotiabank, Walmart, Manulife and many other Fortune 500 companies.

We are looking for an enthusiastic and hard-working, creative individual to take on the role of Marketing & Social Media Specialist within our company at our head office located in Markham, Ontario.

This is a part-time position (with the possibility of growing into full-time hours). This is an in-person ONLY position – you must be able to work on-site at our Markham office.

PURPOSE

The purpose of the Marketing & Social Media Specialist is to ensure that content that is considered valuable to our target audience is created and shared through various communication channels resulting in new reaches in for quotes that ultimately result in closed sales.

JOB OVERVIEW

The Marketing & Social Media Specialist plays a critical role in reaching existing clients and new potential clients that Unio Tech can help with our technology services. The role involves content creation and dissemination through social media, email marketing, blog posts, website updates and paid advertising.

The ideal candidate easily takes initiative and is a natural go-getter. They will collaborate with our sales team, graphic designer and digital advertising agency to coordinate campaigns, develop engaging content, manage social media, and support promotional efforts that strengthen our brand presence and generate new leads.

This position is best suited for those who are highly creative, love being organized and is excited to help our company grow our marketing efforts.

RESPONSIBILITIES

Social Media

• Going to client job sites to capture content for social media (both video and photos)
• Filming content for Instagram Reels, TikTok and YouTube Shorts (and finding appropriate music that represents the company's brand)
• Designing graphic posts in Canva
• Scheduling posts in
• Responding to DMs and comments on all social media platforms
• Reposting/sharing blog content from the website
• Reviewing analytics from all social media platforms and putting together summary reports for the owners
• Assisting with monitoring the owners' LinkedIn accounts (i.e.: reposting company content posts, responding to direct messages, etc)

Email Marketing

• Drafting/preparing email communications to clients once per month
• Adding new client emails and leads into our email marketing platform on a weekly basis
• Monitoring open rates, CTR and reporting engagement in a weekly report

Website/Blog

• Writing new blog content for the website twice per month
• Occasionally updating the website with new photos and videos as well as updating key words and phrases for SEO purposes
• Reviewing analytics from the website and including the findings in weekly reports

Advertising

• Attending meetings with our digital advertising agency
• Reviewing & analyzing ad statistics to assist with coming up with new campaign ideas
• Researching and compiling a list of where Unio Tech Solutions is listed online and ensure that any listings are accurate and up to date

General

• Regular meetings with the owners and sales team to discuss marketing strategies, report results and create plans for executing new campaign ideas
• Working with our graphic designer to prepare marketing materials for sales campaigns
• Liaise with the sales team to review communications that have come in from potential reaches on social media
• Ensuring that all photos, videos and asset libraries are up to date, organized and stored on SharePoint and on an external hard drive
• Assisting with creating marketing materials and providing event support at conferences and trade shows; including planning, coordination and execution
• Other duties as required

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations or a related field.
• 2-3 years experience is preferred but if you're fresh out of a university/college program and have a lot of passion to build a growing company's brand, we will consider you
• Experienced in using social media platforms such as Instagram, TikTok, YouTube, X, Facebook and LinkedIn (including in-app editing for video)
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)
• Experience with editing software such as Final Cut Pro or Adobe Premier Pro is an asset
• Experience using cameras (e.g., Sony A7S or Canon EOS cameras) is an asset
• Experience with Wix is an asset
• Can read and summarize analytics from various platforms
• Understanding of Google analytics and Google keywords is an asset
• Strong communication skills
• Takes initiative
• Organized
• Highly creative and can come up with new ideas easily
• G License and access to a vehicle is an asset

Part-time (3 days/week) with the opportunity to become full-time hours

In Person at our Markham Office

**This is NOT a remote position. You MUST work in our Markham office. No exceptions.

Our Hiring Process: Your application will be reviewed by a human. We do not use AI to screen, assess, or select candidates. This human-led process ensures every applicant is evaluated fairly and transparently.

Job Type: Part-time

Pay: $22.00-$25.00 per hour

Expected hours: 16 – 28 per week

Benefits:

• Casual dress
• Company events
• Discounted or free food
• Flexible schedule
• Mileage reimbursement
• On-site parking
• Paid time off

Work Location: In person