Digital Marketing Strategist

2 weeks ago


Calgary, Alberta, Canada ABM College Full time

About ABM College

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ABM College is a leading career training institution in Alberta and Ontario with a reputation for providing students with professional training, academic knowledge, and the right skill-set to meet employment market demands.

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About the Role

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We are seeking an exceptionally motivated Digital Marketing Strategist to create and maintain a strong online presence of ABM College and increase lead generation through organic traffic. This role will play a crucial part in shaping our digital marketing strategy and driving business growth.

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Responsibilities:

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  • Develop and implement effective paid search strategies across multiple channels.
  • Write compelling copy for adverts that resonate with our target audience.
  • Leverage data analysis and reporting to optimize PPC campaigns and improve lead generation.
  • Stay up-to-date with the latest PPC and SEM trends to ensure we remain competitive.
  • Maintain partnerships with PPC ad platforms and vendors.
  • Collaborate with the team to set goals and objectives aligned with our overall business strategy.
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Requirements:

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  • Proven experience of generating leads (approx. 3000 per month).
  • Experience working in the education sector or a similar industry.
  • Strong data analysis and reporting skills.
  • Current knowledge of SEO and digital marketing concepts.
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo).
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What We Offer:

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A competitive salary of $60,000 - $80,000 per year, depending on experience.

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Location:

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This is a full-time position requiring work from Monday to Friday in person at our office location.

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Salary Range: $60,000 - $80,000



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