Digital Marketing Strategist
2 weeks ago
About ABM College
">ABM College is a leading career training institution in Alberta and Ontario with a reputation for providing students with professional training, academic knowledge, and the right skill-set to meet employment market demands.
">About the Role
">We are seeking an exceptionally motivated Digital Marketing Strategist to create and maintain a strong online presence of ABM College and increase lead generation through organic traffic. This role will play a crucial part in shaping our digital marketing strategy and driving business growth.
">Responsibilities:
">- Develop and implement effective paid search strategies across multiple channels.
- Write compelling copy for adverts that resonate with our target audience.
- Leverage data analysis and reporting to optimize PPC campaigns and improve lead generation.
- Stay up-to-date with the latest PPC and SEM trends to ensure we remain competitive.
- Maintain partnerships with PPC ad platforms and vendors.
- Collaborate with the team to set goals and objectives aligned with our overall business strategy.
Requirements:
">- Proven experience of generating leads (approx. 3000 per month).
- Experience working in the education sector or a similar industry.
- Strong data analysis and reporting skills.
- Current knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo).
What We Offer:
">A competitive salary of $60,000 - $80,000 per year, depending on experience.
">Location:
">This is a full-time position requiring work from Monday to Friday in person at our office location.
">Salary Range: $60,000 - $80,000
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