Experience Director, Member Loyalty

2 weeks ago

Old Toronto, Canada Indigo Books & Music Inc. Full time
Senior Manager, Member Engagement

We are seeking a Senior Manager, Member Engagement to join our team at Indigo Books & Music Inc. This role is responsible for growing member engagement through offer, partner, and promotional strategies.

About the Role:
  • Growing member retention, digital engagement, acquisition, and RFM through offer, partner, and promotional strategies.
  • Owning the member communication strategy to build community between members and Indigo.
Key Responsibilities:

This role involves developing plum acquisition & engagement strategy, championing this plan with Retail and Digital teams.

  • Develop plum acquisition & engagement strategy; champion this plan with Retail and Digital teams.
  • Build an offer strategy to provide immediate benefits for members each quarter.
  • Create ambassadors for the Plum rewards program via the Plum employee program, engaging employees with relevant program information.
  • Develop and execute the promotional strategy to improve customer engagement and value perception, with efficient use of discount dollars.
  • In partnership with CRM Manager, build lifecycle management programs to retain and grow our best members.
Requirements:
  • Post-secondary education completed, preferably business or marketing degree. MBA considered an asset.
  • 7+ years of demonstrated experience in loyalty and/or CRM/data-driven marketing, preferably in agency, retail or consumer goods.
  • Strong project management experience in building new CRM data environments and/or redesigning loyalty programs.
About Us:

At Indigo, we are committed to our communities, our customers, and each other; We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone.

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