Email Marketing

4 weeks ago


Montreal, Quebec, Canada Valtech Full time
About the Role

Valtech is seeking a skilled Email Marketing & CRM Lead to join our team. This individual will be responsible for developing and executing email marketing campaigns, as well as overseeing the implementation of CRM and marketing automation platforms. The ideal candidate will have a deep understanding of inbound methodology, analytics platforms, and current email marketing trends.

Responsibilities

• Strategize and implement email marketing campaigns, including lead nurturing and CRM onboarding.
• Develop and execute marketing solutions that align with the overall digital strategy for our clients.
• Work with designers and developers to create thoughtful and strategic email templates.
• Oversee form criteria strategies to ensure high conversion rates, progressive profiling strategies to ensure effective data gathering, and the setup and implementation of these components within the CRM.

Requirements

• Experience working within multiple CRM and email marketing platforms.
• Experience with CRM setup & integration, preferably with Salesforce, Klaviyo, and/or Hubspot.
• Deep understanding of inbound methodology, with a focus on buyer personas and customer journeys.
• Deep knowledge of analytics platforms, with Google Analytics Certification preferred.
• Up-to-date knowledge of current email marketing trends and best practices.
• Solid understanding of marketing automation, lead generation, and lead nurturing.
• Ability to develop marketing solutions that emerge from a strategic foundation.
• Team player with a genuinely nice and kind personality.

About Valtech

Valtech is a global digital agency that focuses on business transformation for our clients. We believe diversity is essential to creating the best digital products & experiences. Valtech is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. We're proud to be an equal opportunity employer committed to diversity and inclusion.

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