Marketing Executive
2 weeks ago
The Marketing Lead at Cogeco Connexion Inc. is responsible for developing, executing, and optimizing comprehensive marketing strategies to drive growth, retention, and customer engagement.
This role requires a strong understanding of B2B/B2C marketing principles, particularly in the telecommunications industry.
Key Responsibilities- Create and implement marketing strategies that drive customer acquisition, retention, and revenue growth in target markets.
- Design, launch, and manage multi-channel marketing campaigns while ensuring the user experience meets the acceptance criteria.
- Conduct competitive analysis to identify trends, opportunities, and challenges in the telecommunications sector (Canada and United States) to remain competitive across all channels and touchpoints.
- Oversee the creation of compelling content, including emails, direct mailing, case studies, and presentations, tailored for B2B/B2C audiences.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 7 years of experience in marketing, preferably within the telecommunications sector.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Candidates should have excellent communication and presentation skills, as well as creative thinking and problem-solving abilities.
A solid understanding of digital marketing tools and sales platforms, such as Salesforce, Google Analytics, and LinkedIn Ads, is also required.
BenefitsCogeco offers a dynamic work environment with opportunities for professional development and growth.
The company prioritizes diversity and inclusion, creating a culture where all employees can bring their best selves to work.
A competitive salary, estimated at CAD $100,000 per year, is offered to successful candidates.
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