Digital Marketing Strategist for Beverage Brand Expansion

2 days ago


Delta, British Columbia, Canada Say When Beverages Inc. Full time

At Say When Beverages Inc., we're seeking a highly skilled Digital Marketing Specialist to join our team and drive the expansion of our online presence.

Say It Ain't Soda, our innovative beverage brand, requires a passionate marketing expert who can build and grow our digital strategy across various platforms.

Responsibilities
  • Create and execute comprehensive digital marketing strategies to engage with our audience and increase brand awareness.
  • Develop and manage content calendars for social media platforms, including Instagram, TikTok, Facebook, and LinkedIn.
  • Monitor and respond to comments and messages on social media to foster community engagement.

We're looking for an individual with 2+ years of experience in digital marketing, preferably in the food and beverage or consumer goods sector. Your strong knowledge of social media platforms, trends, and best practices will be essential in driving our online presence forward.

You'll have the opportunity to work with contractors such as branding and influencer marketing agencies to achieve our digital marketing goals. Additionally, you'll create engaging, on-brand content that resonates with our target audience.

Requirements
  • Strong analytical mindset with the ability to interpret data and make strategic decisions.
  • Proficiency in tools like Canva, Adobe Creative Suite, or similar for basic content creation.
  • Familiarity with email marketing platforms and digital ad platforms (Google Ads, Meta Ads, TikTok).
  • Experience with SEO and user experience optimization for websites and online stores.
  • Passion for health-conscious, better-for-you brands.

In this role, you'll enjoy creative freedom to shape our digital presence and be part of a mission-driven brand making waves in the beverage industry.

The salary for this position is estimated at $65,000 CAD annually, commensurate with experience. A performance bonus of up to 20% of the base salary annually will be awarded based on achieving key performance indicators (KPIs) such as growth in social media followers and engagement, ROI on paid advertising campaigns, and increased website traffic and conversions.



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