Digital Marketing Specialist

5 months ago

Delta, Canada MINT Tiny House Company Full time

**Who we are**

Mint Tiny House Company, a division of Westbow Group is based in Delta, BC, we ship all across the USA and Canada. We have been at the forefront of crafting exceptional Tiny House RVs and Park Models since the early days of 2014. Our journey started with a simple vision: to infuse the coziness of a traditional home into the convenience of a travel trailer, creating spaces where dreams could thrive. We are a company that prides ourselves on living up to our core values:

- We work hard, we work smart
- We build lasting value
- We are creative and innovative
- We have fun
- We care
- We act with integrity

**About the role**

Reporting to the Sales Manager, the Digital Marketing Specialist is responsible for the conception and execution of marketing initiatives to bring brand awareness and generate sales leads. This includes social media management, ad campaigns, creative content development, website oversight, market research and collateral production. You will be working collaboratively with both the sales and design teams to help reach our goals

**What you’re great at**
- Strong time management and attention to detail
- Excellent interpersonal skills
- Working independently and with a team
- Strong communication both written and verbal
- Being a creative and innovative
- Understanding target audience

**What you’ll be doing**
- Developing and executing marketing plans and strategies with efficiency and execution to generate sales leads.
- Develop compelling content and oversee the management of social media channels along with maintaining calendar timeline.
- Design marketing collateral including sell sheets, advertisements, brochures, presentations, signage and ads.
- Management of daily creation of engagement content including regular website updates.
- Utilize marketing metrics for performance analysis, enabling strategic adjustments as needed.
- Conduct market research to stay updated with emerging industry trends.

**What we’re looking for**
- 2+ years of experience in a similar role
- Experience using Microsoft office, google analytics, WordPress, adobe creative suites (Photoshop, InDesign, Illustrator, etc.)
- Search Engine Optimization (SEO) certificate
- Experience in digital copywriting
- Post secondary education in marketing, graphic design, photography, or project management is preferred
- Experience in videography and photography is considered an asset
- Valid drivers license

**What you can expect from us**
- Medical and Dental benefits package
- RRSP Matching program
- Investment opportunities with Westbow Capital
- New home discounts
- Professional development opportunities
- Supportive team and leadership staff
- Casual and energetic work environment
- Flexible work schedules
- Fun and inclusive company events
- Volunteer opportunities with Westbow Gives Back

At Westbow our vision is to create a world where every person has the skills and opportunities to reach their greatest potential. We value our employees; we are creative and innovative, and we strive to build lasting value in all that we do. We offer a casual and flexible work environment, growth and development opportunities, investment matching and new home discounts.

**Salary**: $60,000.00-$65,000.00 per year

**Benefits**:

- Company events
- Dental care
- Employee assistance program
- Extended health care
- Paid time off
- RRSP match

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Delta, BC: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Content development: 2 years (preferred)
- Content management: 2 years (preferred)
- Marketing: 2 years (preferred)

Work Location: In person

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