Digital Marketing Strategist
1 day ago
Say When Beverages Inc. is a leading manufacturer of brewed, tea and botanical based drinks.
We are seeking a passionate Digital Marketing Specialist to join our team and help us expand our online presence, engage with our audience, and drive overall awareness for our new brand.
About the Role
- Create and execute digital marketing strategies to build and grow our brand across various online platforms.
- Work with contractors such as branding and influencer marketing agencies to achieve digital marketing goals.
- Develop and execute content calendars for platforms like Instagram, TikTok, Facebook, and LinkedIn.
- Monitor and respond to comments and messages to foster community engagement.
Paid Advertising
- Plan, execute, and optimize paid ad campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), and TikTok.
- Track and analyze performance metrics to ensure campaigns meet ROI targets.
Content Creation and Strategy
- Create engaging, on-brand posts, stories, and videos that resonate with our audience.
- Collaborate with the marketing team to create visually appealing and compelling content (graphics, videos, blogs).
- Monitor website traffic, social media performance, and campaign metrics using tools like Google Analytics and social media insights.
- Provide regular reports with actionable insights to improve performance.
E-Commerce and Digital Sales Support
- Optimize the brand's website and online store (if applicable) for SEO and user experience.
- Support digital initiatives to drive online sales or promote in-store availability.
The ideal candidate will have:
- 2+ years of experience in digital marketing, preferably in the food and beverage or consumer goods sector.
- Strong knowledge of social media platforms, trends, and best practices.
- Experience with digital ad platforms (Google Ads, Meta Ads, TikTok).
- Proficiency in tools like Canva, Adobe Creative Suite, or similar for basic content creation.
- Familiarity with email marketing platforms.
- An analytical mindset with the ability to interpret data and make strategic decisions.
What We Offer
- An estimated annual salary of $65,000 CAD.
- A performance bonus of up to 20% of the base salary annually, based on achieving key performance indicators (KPIs) such as growth in social media followers and engagement, ROI on paid advertising campaigns, and increased website traffic and conversions.
- Creative freedom to influence brand direction and build a standout digital presence.
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