Field Marketing Strategist
3 days ago
Key Performance Indicators
Email Marketing
Develop and optimize email automation to convert prospective customers and increase the lifetime value of existing customers.
Implement A/B tests for subject lines, email content, and website pop-up forms to improve campaign performance and grow subscriber list.
Develop and execute SMS marketing strategies to complement email campaigns, ensuring timely, engaging messaging that drives conversions.
Report and analyze campaign and automation performance to inform ongoing SMS and email marketing strategy.
Digital Marketing Coordination
Coordinate campaigns and ad-hoc marketing initiatives throughout their lifecycle (planning, execution and reporting).
Collaborate with marketing and digital teams to approve content.
Coordinate with internal and external teams to deliver ad assets.
Manage the content approval process, ensuring all marketing content is approved by key stakeholders.
Create and provide copy and descriptions for all e-commerce and advertising platforms.
Align digital content with key messages and the content calendar.
Create B2B and B2C email content to support omnichannel initiatives.
Retail Marketing Coordination
Handle logistics for and attend local events and trade shows.
Manage orders for marketing materials from external vendors.
Communicate project requirements and deadlines with the marketing department and external contractors to ensure timely and budget-friendly completion.
Create and maintain retail training content.
Create and maintain all retail marketing content, including sell sheets, catalogues, and POS materials.
Marketing Content Creation
Organize and oversee photoshoots to ensure content remains fresh, seasonally relevant, and on-trend.
Lead the creation of valuable, relevant, and consistent content in all formats to align with the content calendar.
Communicate Santevia’s message and value proposition while maintaining the brand voice.
Coordinate French translations for all marketing collateral.
Ensure accurate grammar and spelling across all marketing channels and materials.
Manage and track brand assets to ensure the latest versions are used and obsolete ones are archived or removed.
Provide backup phone coverage for customer service on a daily basis
Assist with other customer service cases, including inbox and chat cases, as needed
Demonstrates the ability to assist the team with additional work with a can-do attitude.
A bachelor's degree in marketing or a related field
Project management
Asana (Project Management)
Omnisend Marketing Automation
Facebook Business Suite
You have strong communication skills (Reading, writing, and speaking)
Manage the Santevia content calendar
Collaborate with the internal team and contractors to create content
Work with internal and external contractors to achieve KPIs
Stay up-to-date with content marketing trends to maintain relevance
Analyze and report on email performance
CAD$60,000
~ Thursday remote work after probationary period
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