Director of Digital Performance Marketing
3 days ago
Directive Consulting, a global leader in SaaS marketing, seeks an experienced professional to lead its Programmatic division. This role requires a strategic thinker who can drive department growth, client performance and retention, product innovation, team member development, and accountability.
About the RoleAs Director of Digital Performance Marketing, you will oversee the execution, optimization, and reporting of programmatic campaigns to ensure maximum performance and ROI. You will implement a data-driven approach to campaign analysis, leveraging advanced targeting, creative strategies, and optimization techniques.
You will lead, mentor, and develop a team of digital marketing strategists, fostering a collaborative and high-performance culture. You will provide ongoing training and development to enhance the team's expertise in programmatic buying and optimization.
Additionally, you will oversee department budget, including staffing and resource requirements like capacity planning and maintaining healthy margins.
About YouWe are looking for a seasoned professional with 5+ years of experience in programmatic advertising, with a minimum of 3 years in a leadership role within a performance marketing agency. You must have a proven track record in developing and managing high-performance programmatic campaigns across the B2B tech/SaaS space.
You should possess deep knowledge of the programmatic ecosystem, including DSPs, ad exchanges, data providers, and measurement platforms. Strong analytical skills, proficiency in Excel/Sheets, Google Analytics, and other campaign analysis tools are required.
Able to thrive in a fast-paced, performance-driven environment, you should also be able to communicate as an executive sponsor of key accounts. A dynamic performance-marketing mindset for B2B, a clear POV on what is needed to drive performance success, and curiosity for what's ahead in the programmatic space for B2B SaaS and Tech organizations are essential.
What We OfferWe offer competitive salary $120,000 - $180,000 per year, medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. Physical benefits include physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
Time off includes unlimited PTO (2-week minimum), paid company holidays, your birthday off, end of year recharge (closed December 24 - January 1), paid parental leave. As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. This role has the opportunity to operate 100% virtually from your home office.
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