Senior Marketing Director

5 days ago


Québec, Quebec, Canada Directive Consulting Full time

About Directive Consulting

We are a performance marketing agency specializing in working with SaaS and tech companies. Our unique methodology, Customer Generation, prioritizes generating SQLs and customers over traditional metrics like MQLs.

Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently.

As a remote-first company, we offer the flexibility to work from anywhere in the US or enjoy our state-of-the-art offices in Irvine, California.

Salary: $120,000 per year (plus bonus)

Job Description:

Overview

We're looking for a Senior Marketing Director to manage performance for our growing portfolio of SaaS clients, support our team of Strategists, and ensure our clients feel the value of our partnership.

  • Goal Setting: You will be responsible for setting goals for every client engagement in your portfolio and ensuring Strategists are pacing towards NSM attainment using data sources like Google Analytics, CRM data, SEMRush reporting, and client CRMs.
  • Best Practices: You will ensure every Strategist in your pod is following best practices across channels and mediums, including financial modeling, customer generation, share of SERP, content production, and innovation.
  • Innovation & Experimentation: You should always be on the hunt for new technologies and methodologies to incorporate into our content and SEO programs.
  • Breakdown Barriers: You will understand moments of approval and support your team in earning a yes.
  • Accountability: We need leaders, not managers. Build structure, create a cadence, support proactively, and empower your team with clear communication and expectation setting.
  • Executive Presence: As a Senior Marketing Director, you will deliver thought leadership and drive high-level client engagement, presenting insights and recommendations confidently.
KPIs:
  • Client Performance: NSM Attainment: 100%
  • Customer Satisfaction: CSAT survey results average 4.2+
  • Revenue Retention: Positive NRR

What You Offer:

  • A proven track record of success around implementing content marketing strategies and SEO principles, including keyword research, on-page optimization, forecasting, strategic planning for content campaigns, and content production.
  • Analytical insight and the ability to turn insights into action, leveraging audience data and industry knowledge to craft powerful campaigns backed by measurable results.
  • Strong dynamic communication skills, confident in client-facing situations, with experience owning relationships with key stakeholders and C-Suite executives.
  • Strong familiarity with industry tools like Google Search Console, GA4, SEMRush, Ahrefs, Screaming Frog/crawling tools.
  • Results-driven, resourceful, and always thinking of creative ways to extend a client's reach and relevance.
  • Proven organizational, project, and time management skills.
  • Genuine enthusiasm for digital marketing, SEO, and Content.
  • A portfolio of organic strategies that have driven customer-generation.
  • Experience pitching SEO and Content Marketing to B2B tech/SaaS clients and proven expertise in upselling, cross-selling, and securing renewals for partnerships.
  • A passion for side quests, always looking for ways to work more efficiently, unearth new strategies, and be at the forefront of the industry.

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