Digital Product Leader
1 week ago
Pavemetrics, a leader in 3D vision systems for automated inspection of transportation infrastructure, is seeking an experienced Director, Performance Marketing.
Our systems are used globally to inspect roads, runways, railways, and tunnels. We strive to provide the world's best sensors and software with exceptional after-sale service.
Your daily life:
The Director oversees product development, launch, and management while driving marketing initiatives to optimize performance in the market.
In this role, you will:
- Develop and manage the company's product portfolio with the R&D team.
- Conduct market research to identify customer needs, trends, and competition.
- Analyze data to determine growth opportunities and adjust strategies accordingly.
- Create marketing plans to promote products, including advertising campaigns, promotions, and communication materials.
- Evaluate product performance and adjust strategies based on results and feedback.
- Lead and motivate the marketing and product management team.
- Integrate industry trends and best practices into product and marketing strategies.
What We're Looking For:
- 8+ years of experience in product management and marketing, ideally in tech or manufacturing.
- Degree in marketing, product management, engineering, or a related field.
- MBA (a plus).
- Exceptional market analysis, strategy, and campaign management skills.
- Leadership and team management abilities.
- Ability to work in a dynamic environment and manage multiple projects simultaneously.
- Bilingual (spoken and written).
You Will Be Offered:
- A permanent, full-time position.
- Flexible working hours.
- Remote work available.
- Five paid days off during the holiday season.
- On-site gym and training facilities.
All positions based in Quebec require fluency in French, both written and spoken. Functional English skills are also necessary to meet office and international customer needs.
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