Director of Product and Vertical Marketing Strategy
3 weeks ago
Centric Software, a leading provider of enterprise software solutions, is seeking a highly skilled Director of Product and Vertical Marketing Strategy.
We are looking for a talented professional to lead our product and vertical marketing strategy efforts. This role combines traditional product marketing responsibilities with industry-specific expertise, serving as a bridge between product marketing and go-to-market efforts.
The ideal candidate will have 10+ years of experience in product marketing or related leadership roles, preferably in a B2B SaaS environment. They should possess strong analytical skills, the ability to navigate ambiguity, and a proven track record of devising innovative solutions. Experience in managing cross-functional teams, large-scale digital ecosystems, and navigating fast-paced environments is a must.
The salary range for this position is approximately $180,000 - $250,000 per year, depending on location and experience. Benefits include health insurance, retirement plans, and opportunities for professional growth and development.
This is an exciting opportunity to join a rapidly growing company that stands at the forefront of innovation in the retail, fashion, footwear, luxury, and consumer goods industries. As a member of our team, you will have the chance to work with cutting-edge PLM solutions, empower businesses to manage their critical processes, and navigate the complexities of product development with confidence and agility.
In this role, you will:
- Lead the development of the product/vertical marketing strategy and methodology.
- Create and maintain the value proposition, key messages, and foundational assets.
- Develop and manage solution-based marketing and sales enablement assets.
- Maintain a strong customer focus and stay closely attuned to market demands.
- Represent the company at webinars and key events, advocating for our solutions and brand.
- Conduct competitive and market research to inform strategy.
- Collaborate with all sales teams, including CST, strategic accounts, and enterprise teams.
- Share market and customer insights with R&D, product teams, and the broader marketing organization.
- Act as the primary point of contact for tech analysts, fostering relationships and proactively engaging with new analysts.
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Québec, Quebec, Canada Centric Software Full timeUnlock Career Growth OpportunitiesWe are seeking a seasoned Marketing Professional to spearhead our product and vertical expansion efforts as a Global Marketing Director.Centric Software is a leading provider of enterprise software solutions tailored for the retail, fashion, footwear, luxury, and consumer goods industries. Our innovative PLM solutions...
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