Director of Product and Vertical Marketing Strategy

3 weeks ago


Québec, Quebec, Canada CENTRIC SOFTWARE Full time

Centric Software, a leading provider of enterprise software solutions, is seeking a highly skilled Director of Product and Vertical Marketing Strategy.

We are looking for a talented professional to lead our product and vertical marketing strategy efforts. This role combines traditional product marketing responsibilities with industry-specific expertise, serving as a bridge between product marketing and go-to-market efforts.

The ideal candidate will have 10+ years of experience in product marketing or related leadership roles, preferably in a B2B SaaS environment. They should possess strong analytical skills, the ability to navigate ambiguity, and a proven track record of devising innovative solutions. Experience in managing cross-functional teams, large-scale digital ecosystems, and navigating fast-paced environments is a must.

The salary range for this position is approximately $180,000 - $250,000 per year, depending on location and experience. Benefits include health insurance, retirement plans, and opportunities for professional growth and development.

This is an exciting opportunity to join a rapidly growing company that stands at the forefront of innovation in the retail, fashion, footwear, luxury, and consumer goods industries. As a member of our team, you will have the chance to work with cutting-edge PLM solutions, empower businesses to manage their critical processes, and navigate the complexities of product development with confidence and agility.

In this role, you will:

  • Lead the development of the product/vertical marketing strategy and methodology.
  • Create and maintain the value proposition, key messages, and foundational assets.
  • Develop and manage solution-based marketing and sales enablement assets.
  • Maintain a strong customer focus and stay closely attuned to market demands.
  • Represent the company at webinars and key events, advocating for our solutions and brand.
  • Conduct competitive and market research to inform strategy.
  • Collaborate with all sales teams, including CST, strategic accounts, and enterprise teams.
  • Share market and customer insights with R&D, product teams, and the broader marketing organization.
  • Act as the primary point of contact for tech analysts, fostering relationships and proactively engaging with new analysts.


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