Strategic Marketing Leader for Performance-Driven SaaS Clients

1 day ago


Québec, Quebec, Canada Directive Consulting Full time

Company Overview

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We are Directive Consulting, a leading performance marketing agency specializing in SaaS and tech companies. Our unique approach to Customer Generation focuses on driving SQLs and customers rather than traditional metrics like MQLs.

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About the Role

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We are seeking an experienced Associate Director to lead our team of strategists in delivering high-performing SEO and content marketing campaigns for our growing portfolio of clients.

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This is a remote-first opportunity that requires a proven track record of success in implementing content marketing strategies and SEO principles, including keyword research, on-page optimization, forecasting, and strategic planning.

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The ideal candidate will have strong analytical skills, excellent communication abilities, and experience working with industry tools such as Google Search Console, GA4, SEMRush, Ahrefs, and Screaming Frog.

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Responsibilities

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  1. Client Performance Management">
  • Set goals and objectives for client engagements in their portfolio">
  • Pace Strategists towards NSM attainment using data from Google Analytics, CRM data, SEMRush reporting, and client CRMs">
">Best Practices Implementation">
  • Ensure Strategists follow best practices across all channels and mediums">
  • Financial modeling, customer generation, share of SERP, and content production">
">Innovation and Experimentation">
  • Stay up-to-date with new technology and methodologies in content and SEO programs">
  • Experiment with new content formats, search environments, and distribution channels">
">Breakdown Barriers">
  • Understand moments of approval and support Strategists in earning a yes">
  • Identify roadblocks and establish action plans for strategy success">
">Accountability and Leadership">
  • Build structure, create cadence, and empower teams with clear communication and expectation setting">
  • Foster strong relationships with clients and deliver thought leadership">
">Executive Presence">
  • Present insights, recommendations, and performance outcomes to C-suite stakeholders">
  • Exhibit exceptional communication skills and translate complex strategies into compelling narratives">
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Requirements

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  • A proven track record of success in content marketing and SEO">
  • Strong analytical insight and ability to turn insights into action">
  • Excellent communication and client-facing skills">
  • Experience with industry tools such as Google Search Console, GA4, SEMRush, Ahrefs, and Screaming Frog">
  • Results-driven and resourceful with a creative approach to extending client reach and relevance">
  • Proven organizational, project, and time management skills">
  • Genuine enthusiasm for digital marketing, SEO, and content">
  • A portfolio of organic strategies that have driven customer-generation">
  • Experience pitching SEO and content marketing to B2B tech/SaaS clients and securing renewals">
  • A passion for innovation and staying at the forefront of the industry">
  • Agency experience required, with at least some B2B Tech/SaaS experience">
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What We Offer

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We offer a competitive salary range of $110,000 - $140,000 per year, depending on experience.

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Our comprehensive benefits package includes medical, dental, vision plans, disability, and life insurance coverage for you and your family.

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We also provide mental health support through certified therapists and access to Headspace membership.

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In addition, we offer unlimited PTO, paid company holidays, and a 100% employer-paid 401(k) plan with a 3% company match.

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As a remote-first company, you'll have the flexibility to work from anywhere in the US, with opportunities to collaborate with colleagues through virtual meetings and Slack.

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We are an equal opportunity employer committed to fostering a diverse and inclusive culture in the digital landscape.

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Please note that this role has the opportunity to operate 100% virtually from your home office.

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Thank you for considering this exciting opportunity to join our team



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