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Product Marketing Director

1 month ago


Toronto, Ontario, Canada Fable Full time
About Fable

Fable is a pioneering company that empowers businesses to create inclusive digital experiences for over 1 billion people with disabilities. Our mission is to bridge the accessibility gap, and we're committed to making a meaningful impact.

The Role

We're seeking a seasoned Product Marketing Director to join our team. As a key member of our marketing department, you'll play a vital role in shaping our go-to-market strategy and driving business growth. Your expertise will help us stay ahead of the curve in the digital accessibility space.

Key Responsibilities
  • Market Research and Analysis: Conduct in-depth research to uncover new opportunities and generate buyer insights that inform strategic decisions.
  • Compelling Messaging and Positioning: Craft and refine our brand narrative and differentiated market positioning to establish us as a category leader in digital accessibility.
  • Product Launch Planning: Oversee the development and execution of comprehensive product launch plans to introduce new innovations effectively.
  • Cross-Functional Collaboration: Partner closely with product, sales, customer success, and marketing teams to ensure cross-functional alignment and drive business growth.
  • Metrics and Communication: Establish clear success metrics for product marketing initiatives and regularly report on progress and impact to executive leadership.
Requirements
  • A minimum of 8 years of experience in B2B SaaS, with at least 5-7 years in a Product Marketing role.
  • Experience in a small marketing team, operating as the sole Product Marketer, with the ability to lead a team in the future.
  • Bachelor's degree in Marketing, Business, or a related field (or highly equivalent professional experience).
  • Proven track record as a PMM leader with examples of go-to-market strategies and product marketing work delivered in previous roles.
  • Strong storytelling skills, with the ability to distill complex insights into actionable takeaways.
  • Customer-centric mindset, with a focus on championing the voice of our customers across the organization.
What We Offer

We provide a dynamic and inclusive work environment, with opportunities for growth and professional development. Our benefits package includes stock options, career progression, health/dental benefits, and more.

Accessibility Accommodations

Fable is committed to providing an inclusive workplace. If you require any accessibility accommodations during the hiring process or employment with us, please contact us at jobs@makeitfable.com.

Pay Range

$160,000 to $190,000 CAD OTE, depending on experience and role fit.