Product Marketing Director

3 weeks ago

Toronto, Ontario, Canada Pioneer Works, Inc. Full time

Transform Your Career with a Leading Role in Product Marketing

As a Product Marketing Director at Pioneer Works, Inc., you will be part of an innovative team that empowers small businesses to succeed. Your mission will be to develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.

Key Responsibilities:

  • Go-To-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
  • Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators.
  • Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done.
  • Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions and needs that current payroll and shift management tools are not addressing.
  • Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools.
  • Performance Analysis: Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results.
  • Sales Enablement: Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase's solutions.

What We Offer:

  • Stock Options - Everyone is an Owner
  • Competitive group health benefits coverage for you and your eligible dependents
  • Group Investments, TFSA as well as an RRSP plan which offers a 4% company match
  • Employer supplemented Medical, Dental, and Vision Insurance Plans
  • Company-paid holidays and 20 days accrued PTO per year
  • Continued learning and development stipend
  • Paid parental leave after 1-year of service
  • Top-of-the-line equipment and stipend for workspace setup
  • Work from home days, Monday, Thursday, & Friday
  • Meals provided at our vibrant workspaces
  • Team offsites and monthly opportunities to engage with fellow Homie

About Us:

Pioneer Works, Inc. is a leading provider of team management solutions for small businesses. Our mission is to empower small business teams to succeed by providing innovative tools and services.

We are committed to fostering a welcoming space where every employee of every gender, age, orientation, culture, and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers.

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