Product Marketing Director

4 weeks ago


Toronto, Ontario, Canada AgencyAnalytics Full time

We're seeking a seasoned Product Marketing Director to lead our go-to-market efforts and drive the growth of our product.

As a key member of our team, you will be responsible for developing and executing strategies that resonate with our target audience and drive business results.

Key responsibilities include:

  • Leading the Product Marketing team to build a high-performing team through coaching, career development, and effective hiring
  • Establishing and owning our go-to-market process to understand our market, make more effective strategic decisions, and drive successful launches
  • Partnering with cross-functional leaders and stakeholders on our vision, product strategy, and key initiatives to drive more competitive market positioning and differentiated value
  • Creating compelling, differentiated messaging and positioning with a clear understanding of the buyer personas
  • Collaborating cross-functionally to ensure a seamless customer journey across product, sales, customer success, support, and marketing
  • Developing sales enablement and training materials including product demonstrations, messaging, and competitive intelligence
  • Driving discovery and adoption of product capabilities through data-informed campaigns

Requirements include:

  • 8+ years of Product Marketing experience, with at least 2 years in a role managing Product Marketing Managers
  • A proven track record in developing and executing go-to-market strategies for SaaS products resulting in successful launches with clear, measurable impact
  • Experience working with product-led growth, freemium models, or B2B products with a high volume of customers and leads
  • Leveraging data, market research, and customer feedback to inform strategic decisions
  • Extensive experience with product positioning, crafting clear messaging and value propositions that resonate with the market
  • Experience in creating and delivering sales enablement materials and training
  • Empathetic and value building strong, collaborative relationships with stakeholders throughout the organization
  • Experienced at hiring, retaining, and engaging talented Product Marketing Managers and have done so successfully in a prior role
  • Familiarity with marketing agencies or the MarTech space is an asset

We're looking for a strategic thinker who can articulate value to customers and prospects, with a proven track record of launching and optimizing B2B SaaS products in a product-led growth environment.

If you're a seasoned Product Marketing professional with a passion for driving growth and innovation, we'd love to hear from you.



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