Product Marketing Director

4 weeks ago

Toronto, Ontario, Canada Fable Full time

About Fable

We're a digital accessibility company that helps organizations make their products more accessible to over 1 billion people with disabilities. Our clients include Walmart, Slack, and Shopify.

About the Role

We're looking for a Director of Product Marketing to join our team. As a key member of our marketing team, you'll play a crucial role in developing and executing our go-to-market strategy. You'll work closely with our product, sales, and customer success teams to understand our customers' needs and develop targeted marketing campaigns.

Key Responsibilities

  • Drive Go-to-Market Excellence: Collaborate with cross-functional teams to develop and execute a go-to-market strategy that accelerates customer acquisition and retention.
  • Lead Market Research and Analysis: Conduct market research to uncover new opportunities and generate buyer insights that inform strategic decisions.
  • Develop Compelling Messaging and Positioning: Craft and refine our brand narrative and differentiated market positioning to establish us as the category leader in digital accessibility.
  • Plan and Execute Product Launches: Oversee the development and execution of comprehensive product launch plans to introduce new innovations effectively.
  • Enhance Customer Lifecycle Management: Partner with customer success and marketing teams to define the customer journey and develop impactful programs that support customers at each stage.
  • Measure and Communicate Impact: Establish clear success metrics for product marketing initiatives and regularly report on progress and impact to executive leadership.

Requirements

  • A minimum of 8 years of experience in B2B SaaS, with at least 5-7 years in a Product Marketing role.
  • Experience in a small marketing team, operating as the sole Product Marketer, with the ability to lead a team in the future.
  • Bachelor's degree in Marketing, Business, or a related field (or highly equivalent professional experience).
  • Proven track record as a PMM leader with examples of go-to-market strategies and product marketing work delivered in previous roles.
  • Highly collaborative team player with a knack for building cross-functional relationships and alignment across teams.
  • Strong storytelling skills that show up in clear, compelling written and verbal communications—internally and externally.
  • Expert listening and research skills that enable you to distill complex insights into actionable takeaways.
  • Customer-centric mindset that ensures the voice of our customers is championed across the organization.
  • Highly autonomous, flexible working style that thrives in a fast-paced startup environment that's always evolving.
  • Expert prioritization skills that keep you and your team focused on highest-impact work.

Our Values

We believe in creating a workplace that's inclusive, collaborative, and respectful. We're committed to making a positive impact on our customers' lives and the world at large.

Benefits

We offer a competitive salary range of $160,000 to $190,000 CAD OTE, plus stock options, career progression, professional development, health/dental benefits, and more.

Accessibility Accommodations

We're an inclusive workplace that welcomes applicants from diverse backgrounds. If you require accessibility accommodations during the hiring process or employment with us, please let us know.

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