Product Marketing Director

7 days ago

Toronto, Ontario, Canada Altus Group U.S. Inc. Full time

Role Overview


The Sr. Director, Product Marketing is a key member of our marketing team, responsible for leading the development and execution of product marketing strategies to drive customer acquisition, engagement, and retention.


This role requires a strong understanding of commercial real estate and prop tech markets, as well as experience in developing and executing successful marketing strategies.


Key Responsibilities



  • Lead a talented team in conducting market analysis, gathering competitive intelligence, and developing product positioning, messaging, and promotional strategies
  • Help team members track progress against key results and balance priorities with strategic initiatives
  • Coach team on developing product positioning and messaging that resonates with customers and articulates the unique value of Altus' capabilities
  • Stay connected to industry trends, competitive landscape, and client needs through research and in-depth segment analysis
  • Leverage data-driven insights to ensure commercial strategies, new solutions, and any related messaging drive significant client value
  • Help team prioritize campaign and enablement materials needed to successfully support or launch capabilities
  • Provide support for go-to-market programs (including new releases and launches) through collaboration with product, lines of business leaders, research, and marketing teams
  • Lead multiple projects concurrently
  • Influence and collaborate with cross-functional partners across all levels of the organization – especially in support of strategic initiatives
  • Ensure understanding of investments being made across the business (through the product roadmap and associated presentations/enablement materials)

Required Skills and Qualifications



  • 10+ years of progressively responsible marketing experience
  • Background in Commercial Real Estate, Proptech, Financial Services, Fintech, or professional services
  • Track record of developing and executing successful marketing strategies
  • Demonstrated expertise in being commercially minded
  • Excellent leadership and team management skills, with a track record of building a highly engaged and collaborative team, coaching, hiring, and upskilling as needed
  • Experience in value proposition development, product research, product launches, and informing campaign strategy
  • Ability to work collaboratively and build relationships with all levels within an organization
  • Strong analytical background with demonstrated ability to convey complex ideas to relevant internal and external audiences

About Us


Altus Group U.S. Inc. is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted, and valued. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.


We offer a range of benefits, including competitive compensation, incentive, and bonus plans, and a total rewards package that prioritizes employees' mental, physical, and overall financial health.


Estimated salary: $135,775 - $316,815 per year.

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