Director of E-commerce Operations

5 days ago


Old Toronto, Ontario, Canada Open Farm Full time
About the Role

We are seeking a highly skilled and experienced Director of E-commerce Operations to join our team at Open Farm. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive strategy to drive our direct-to-consumer business.

Key Responsibilities
  • Digital Product Management: Lead a team of web product managers to develop and deliver a product roadmap for our Shopify platform, aligned with the company's overall business goals and objectives.
  • Conversion Rate Optimization: Lead initiatives to enhance the website experience, CRM, and overall customer journey to drive business growth.
  • Subscriptions/Retention: Grow the subscription business on our e-commerce platform and optimize overall retention funnel.
  • Merchandising & Operations: Collaborate closely with the Operations team to manage DTC inventory, promotions, and optimize digital merchandising on the website.
  • Analytics & Data-Driven Decision Making: Utilize existing resources and the current tech stack for data analysis to drive key decisions. Explore additional analytic tools as needed and available.
  • Team Leadership: Lead, mentor, and manage the Digital Team, providing guidance to drive high performance and professional growth. Foster a collaborative and results-oriented team culture.
  • Stakeholder Management: Engage with key stakeholders, including executives, customers, and internal teams, to gather insights, prioritize needs, and ensure alignment with business objectives.
  • Cross-Functional Collaboration: Work closely with creative, innovation, marketing, and other departments to ensure successful product development, promotions, and go-to-market execution. Facilitate communication and collaboration across teams.
  • Budget and Resource Management: Manage team budgets, allocate resources effectively, and track expenditures to ensure projects are delivered within budget constraints.
Requirements
  • Experience: 6+ years of experience in senior leadership or managing eCommerce P&L, with a proven track record of leading a successful eCommerce team. Managing a subscription business is preferred but not required.
  • Customer Focus: A deep understanding of customer psychology and how to leverage it to drive conversions while providing exceptional service to customers.
  • Leadership Skills: Demonstrated experience in leading and mentoring teams, with strong interpersonal and communication skills.
  • Strategic Thinking: Ability to develop and execute strategic product plans and make data-driven decisions to achieve business objectives.
  • Analytical Skills: Strong analytical and problem-solving skills, with experience using data and metrics to drive decision-making and product improvements.
  • Collaboration: Excellent collaboration skills, with the ability to work effectively with diverse teams and stakeholders.
About Open Farm

Open Farm is a fast-growing, mission-driven company that is transforming the way people feed their pets. We are committed to producing premium, healthy food that is ethically sourced from farm-to-bowl. Our products are recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements.

We are headquartered in Toronto, Canada, with team members based across North America. We offer a dynamic and supportive work environment, with a team of dedicated, high-performing professionals. We value diversity in our workforce and encourage applications from all qualified individuals.



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