**Director of E-commerce Merchandising**

2 days ago

Old Toronto, Ontario, Canada Knix Full time
About the Role

We are seeking a highly skilled and experienced Director of E-commerce Merchandising to join our team at Knix. As a key member of our digital team, you will be responsible for driving the future of site merchandising at Knix, including the site re-platform, site redesign, and optimization of new back-end systems, merchandising tools, and web analytics platform.

Key Responsibilities
  • Develop and Execute Site Merchandising Strategies: Drive site merchandising strategies to achieve revenue and margin targets, considering customer behavior, brand aesthetics, and inventory availability.
  • Optimize Conversion Funnel: Drive decisions that support the creation of a compelling path to purchase, through the entire conversion funnel, including homepage, campaign and landing pages, product listing pages, and product detail pages.
  • Launch and Promote Products: Develop and manage merchandising and execution plans for new product launches, promotions, and other brand initiatives tailored to both new customers and returning buyers.
  • Lead A/B Testing and Optimization: Own the A/B testing roadmap, including building a process for continued optimization and testing for the site merchandising team.
  • Monitor and Improve Site Performance: Leverage site analytics to monitor performance and continuously optimize product placement and discoverability (homepage, collections pages, navigation, promotions, product pages) to improve customer experience, maximize conversion, and achieve sales targets.
  • Collaborate with Cross-Functional Teams: Partner with Product, Marketing, Customer Empowerment, and Operations to improve decision support and incorporate customer feedback.
  • Advocate for Customer-Centric Design: Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes.
  • Lead and Develop the Merchandising Specialist: Accountable to lead and develop the Merchandising Specialist, who is responsible for updating site assets, loading product images, product copy, UGC, and regular site QA to ensure accurate and consistent site experience.
Requirements
  • 8+ Years of Digital/E-commerce Experience: Proven experience in digital/e-commerce management and site merchandising.
  • 2+ Years of People Leadership Experience: Experience as a People leader, including talent development, coaching, and performance management.
  • Previous Experience in Conversion Rate Optimization: Demonstrated experience in conversion rate optimization through web analytics, site operations, and web experimentation.
  • Advanced Skill in Web Analytics and A/B Testing: Advanced skill using web analytics and A/B testing to optimize product and category performance and related customer behavior.
  • Strong Communication and Leadership Skills: Ability to clearly and effectively communicate design ideas and solutions to cross-functional partners.
  • Ability to Prioritize and Meet Deadlines: Demonstrated ability to prioritize and meet deadlines in a fast-paced environment.
  • Prior P&L Experience or P&L Accountability: Previous P&L experience or P&L accountability is a strong asset.
  • Knowledge of Shopify Platform: Knowledge of Shopify Platform is considered a strong plus.

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