Executive Director, Marketing Strategy

1 day ago

Guelph, Ontario, Canada Fusion Homes Full time
About the Role

Fusion Homes is seeking a highly experienced and strategic Executive Director, Marketing Strategy to lead our Marketing team and drive the delivery of our 5-Year Strategic Plan. As a seasoned people manager and technical expert, you will bring a unique blend of business acumen, brand development expertise, and results-driven leadership to our organization.

Key Responsibilities
  • Develop and execute a best-in-class Marketing strategy that aligns with our company's goals and objectives.
  • Lead the Marketing team, including Brand, Insights, and Projects, to deliver exceptional results and drive business growth.
  • Oversee the annual Marketing planning process and ensure the successful execution of Marketing Must Wins, Department Plans, and special projects.
  • Refine the customer experience and evolve the customer journey to provide a best-in-class end-to-end experience.
  • Use data analytics, detailed reporting, and competitor benchmarking to identify strategic gaps and opportunities for enhancing our marketing initiatives.
  • Champion and oversee exciting projects, including new community rollouts, employee engagement experiences, and the creation of new brands.
  • Lead all insights work for new product design and pricing strategies.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 12+ years of progressive Marketing leadership experience across all marketing functions and disciplines.
  • Professional people management expertise with the ability to set clear goals and drive results through others.
  • Proven passion and ability to lead the strategic planning process and build ready-to-execute marketing strategies.
  • Elite business acumen, discernment, and decision-making capabilities to support redefining competitive and brand positioning, strengthening market stance, and enhancing brand prestige.
  • Exceptional problem-solving skills to analyze complex issues and develop effective solutions.
About Fusion Homes

Fusion Homes is an award-winning company with a unique approach to the employee experience. We prioritize talent and drive, consistently over-delivering and living each day with a clear purpose of doing better than the day before. Our company culture is built on a deep devotion to our people, and we offer numerous opportunities for growth and professional development.

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