Vice President, Marketing

1 day ago

Guelph, Ontario, Canada Fusion Homes Full time
About the Role

Fusion Homes is seeking a highly experienced and skilled Vice President, Marketing & Strategy to join our team. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and enhances our brand reputation.

Key Responsibilities
  • Lead the Marketing Team: Oversee the Marketing team, including Brand, Insights, and Projects, to ensure alignment with our business objectives.
  • Develop Marketing Strategy: Create and implement a best-in-class marketing strategy that supports our 5-Year Strategic Plan and drives business growth.
  • Annual Marketing Planning: Oversee the annual marketing planning process and deliver on Marketing Must Wins, Department Plans, and special projects.
  • Customer Experience: Refine the customer experience and evolve the customer journey to provide a best-in-class end-to-end experience.
  • Analytics and Reporting: Use analytics, detailed reporting, and competitor benchmarking to uncover strategic gaps and opportunities for enhancing our marketing initiatives.
  • Project Leadership: Champion and oversee exciting projects, including new community rollouts, employee engagement experiences, and the creation of new brands.
  • Insights and Pricing: Lead all insights work for new product design and lead all pricing strategies, as well as all product selections within the home.
Requirements
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: 12+ years of progressive marketing leadership experience across all marketing functions and disciplines.
  • Leadership Skills: Professional people management expertise with the ability to set proper and clear goals to drive results through others.
  • Strategic Planning: Proven passion and ability to lead the strategic planning process and build ready-to-execute marketing strategies.
  • Business Acumen: Elite business acumen, discernment, and decision-making capabilities to support redefining competitive and brand positioning, strengthening market stance, and enhancing brand prestige.
  • Critical Thinking: The ability to think critically with exceptional problem-solving skills to analyze complex issues and develop effective solutions.
About Fusion Homes
  • Award-Winning Culture: We have an award-winning company culture that values our employees and provides numerous opportunities for growth and professional development.
  • Competitive Benefits: We offer a competitive salary and performance-based bonus system, 100% employer-paid benefits for you and your family members, and a company cell phone provided.
  • Professional Development: We provide numerous opportunities for growth and professional development, including exciting social events and an Employee Recognition Program.

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