Regional Sales Director

8 hours ago


Montreal, Quebec, Canada OLIVER & BONACINI Full time
Regional Sales Director Role

The Regional Sales Director at Oliver & Bonacini is a unique blend of sales and people management. This role involves overseeing properties across Canada, adapting to the needs of the business.

Key Responsibilities:
  • Manage the health of assigned business units, focusing on financial planning to ensure each year surpasses the last.
  • Ensure individuals are trained, performing well, happy in their roles, and developing their skills.
  • Participate in department leadership, contributing to the direction of the business and driving initiatives forward.
  • Offer mentorship to event sales managers and support the national director on assigned tasks.
Primary Duties and Responsibilities:
  • Support, coach, and lead a team of Event Specialists to achieve individual and team goals.
  • Execute an aggressive sales strategy for existing clients and annual sales goals through strategic planning.
  • Work with HR and other team members to support hiring and training for assigned business units.
  • Responsible for outbound sales within targeted markets for the portfolio each year, as assigned by the National Director.
  • Actively engage in business development for the portfolio, extending the sales reach of existing clients to properties across Canada.
  • Act as a liaison between event specialists and operating departments.
  • Execute forecasting and planning using the company's tools and methodologies.
  • Monitor guest reactions while in-house to find opportunities to exceed expectations and handle any guest complaints ensuring 100% guest satisfaction.
  • Seek new business opportunities for the unit & department focusing on prospects & cold calling.
  • Effectively communicate the vision of the business unit to the team, rallying efforts of all members and achieving results.
  • Be fanatical about continuous improvement and be creative and proactive in overcoming challenges within their units.
  • Put together all facets of the business from the ground up, including marketing, systems, hiring & training, and business development with minimal support.
  • Run national team sales meetings in the absence of the director when required.
  • Contribute to manager meetings by bringing new ideas and leading aspects for the team.
  • Responsible for setting and maintaining Minimum Spends and Rental Rates for properties under the portfolio.
  • Manage menu development for all properties in the portfolio and actively work with Operations, Business Ops, and Marketing to ensure menus increase sales.
  • Plan the annual promotional calendar for properties, working with marketing and the national director to implement.
Minimum Requirements:
  • Three to five years of event sales experience with a proven ability to grow sales and lead a team of event planning professionals.
  • Advanced written and spoken French.
  • Ability to lead and motivate a team while continually exceeding sales goals.
  • Ability to coach on selling to maximize revenue.
  • Ability to work without direct supervision.
  • Exhibits sound financial acumen.
  • College or University graduate preferably in a hospitality-related program.
  • Knowledge of menu development and menu/event planning.
  • Able to effectively and efficiently meet deadlines.
  • Has a large client database and can utilize relationships to expand the O&B business.
  • Ability to think creatively & critically in making daily business decisions.


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