Regional Director, Event Sales and Marketing
2 days ago
About the Role
The Regional Director of Sales and Event Operations at Auberge du Pommier is a unique combination of sales and people management. This role is responsible for managing the health of assigned business units, ensuring financial growth and team success. The Regional Director plays a vital role in establishing the direction of the business and driving initiatives forward through team members.
Key Responsibilities
- Support, coach, and lead a team of Event Specialists to achieve individual and team goals.
- Execute an aggressive sales strategy for existing clients and annual sales goals through strategic planning.
- Work with HR and other team members to support hiring and training for assigned business units.
- Be responsible for outbound sales within targeted markets for the portfolio each year, as assigned by the National Director.
- Actively engage in business development for the portfolio, extending the sales reach of existing clients to properties across Canada.
- Act as a liaison between event specialists and operating departments.
- Execute forecasting and planning using the company's tools and methodologies.
- Monitor guest reactions while in house to find opportunities to exceed expectations and handle any guest complaints ensuring 100% guest satisfaction.
- Seek new business opportunities for the unit & department focusing on prospects & cold calling.
- Effectively communicate the vision of the business unit to the team, rallying efforts of all members and achieving results.
- Be fanatical about continuous improvement and creative in overcoming challenges within units.
- Put together all facets of the business from the ground up, including marketing, systems, hiring & training and business development with minimal support.
- Run national team sales meetings in absence of the director.
- Contribute to manager meetings by bringing new ideas and leading aspects for the team.
- Set and maintain Minimum Spends and Rental Rates for properties under portfolio.
- Manage menu development for all properties in portfolio and work with Operations, Business Ops and Marketing to ensure menus increase sales.
- Plan annual promotional calendar for properties, working with marketing and national director to implement.
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