Regional Director, Event Sales and Marketing

2 months ago

Montreal, Quebec, Canada Auberge du Pommier Full time

About the Role

The Regional Director of Sales and Event Operations at Auberge du Pommier is a unique combination of sales and people management. This role is responsible for managing the health of assigned business units, ensuring financial growth and team success. The Regional Director plays a vital role in establishing the direction of the business and driving initiatives forward through team members.

Key Responsibilities

  • Support, coach, and lead a team of Event Specialists to achieve individual and team goals.
  • Execute an aggressive sales strategy for existing clients and annual sales goals through strategic planning.
  • Work with HR and other team members to support hiring and training for assigned business units.
  • Be responsible for outbound sales within targeted markets for the portfolio each year, as assigned by the National Director.
  • Actively engage in business development for the portfolio, extending the sales reach of existing clients to properties across Canada.
  • Act as a liaison between event specialists and operating departments.
  • Execute forecasting and planning using the company's tools and methodologies.
  • Monitor guest reactions while in house to find opportunities to exceed expectations and handle any guest complaints ensuring 100% guest satisfaction.
  • Seek new business opportunities for the unit & department focusing on prospects & cold calling.
  • Effectively communicate the vision of the business unit to the team, rallying efforts of all members and achieving results.
  • Be fanatical about continuous improvement and creative in overcoming challenges within units.
  • Put together all facets of the business from the ground up, including marketing, systems, hiring & training and business development with minimal support.
  • Run national team sales meetings in absence of the director.
  • Contribute to manager meetings by bringing new ideas and leading aspects for the team.
  • Set and maintain Minimum Spends and Rental Rates for properties under portfolio.
  • Manage menu development for all properties in portfolio and work with Operations, Business Ops and Marketing to ensure menus increase sales.
  • Plan annual promotional calendar for properties, working with marketing and national director to implement.

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