E-Commerce Growth Strategist for Emerging Brands

6 days ago

Old Toronto, Canada Knix Full time

At Knix, we are re-inventing intimates for real life. Our innovative products and engaged community empower people everywhere to be unapologetically free. As one of the fastest-growing intimate apparel brands in North America, we are revolutionizing the industry with our best-in-class customer experience and cutting-edge products.

We are seeking a dynamic and strategic E-Commerce Growth Strategist to help drive the growth and success of two emerging brands: Knix Men (launching) and KT (scaling). This high-impact, results-driven role will oversee and accelerate the e-commerce performance of these two critical business segments, shaping the digital experience, optimizing revenue growth, and developing cutting-edge e-commerce strategies.

About You
  • You are a results-driven e-commerce leader with a proven track record of driving growth, improving conversion rates, and managing high-impact digital strategies.
  • With extensive experience in e-commerce and digital marketing, you are passionate about innovation, experimentation, and data-driven decision-making.
Responsibilities
  • Lead the end-to-end e-commerce strategy for Knix Men (launching) and KT (scaling), ensuring alignment with brand vision, growth objectives, and customer needs.
  • Oversee the site build for the Knix Men website, working externally with agency partners and internally with in-house developers to deliver a site that is on-brand and clearly communicates the unique selling proposition of the products.
  • Develop and implement data-driven strategies to drive revenue growth, improve site performance, and optimize the customer experience across the two brands.
  • Monitor and analyze key performance indicators (KPIs), including conversion rates, average order value, traffic, and sales, to identify opportunities for improvement and growth.
  • Own and optimize the e-commerce customer journey from site entry to checkout for both Knix Men and KT, ensuring an intuitive and frictionless experience that maximizes conversion.
  • Drive the A/B testing roadmap, landing page testing, and other experimentation efforts to continually improve site performance and user engagement.
Requirements
  • 7+ years of experience in e-commerce, digital marketing, or a related field, with at least 3+ years in a leadership role overseeing digital strategy and performance for emerging or direct-to-consumer brands.
  • Proven track record of driving e-commerce growth, improving conversion rates, and managing high-impact digital strategies.
  • Strong experience with A/B testing, landing page optimization, digital merchandising, and e-commerce platform management (Shopify, Magento, or similar platforms).

Paid: $120,000 - $180,000 per year

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