Brand Strategist

2 weeks ago

Toronto, Canada Fidelity Investments Full time

Job Description

Job Description - _Brand Strategist _(Digital Creative and Media Strategist)

This is a hybrid role with a mix of remote and in-office working.

Job Description:
The Creative Digital Strategist has a solid background in brand building, advertising, social media, and/or digital design. Working with a progressive Marketing team, the Creative Digital Strategist develops and leads creative projects related to building and promoting the Fidelity brand, such as advertising and brand activation campaigns, in digital and social media channels. This individual provides creative direction and vision is an expert in creative tactics for engaging audiences on emerging digital and social platforms.

Who We Are:
Established in 1987, Fidelity Investments Canada Inc. (FIC), provides Canadian investors with a full range of mutual funds, ETFs and alternative funds. Fidelity funds are available through a number of advice-based distribution channels, including financial planners, investment dealers, banks and insurance companies.

FIC manages over $168 billion (CAD) in mutual fund and institutional assets, as at December 15, 2020. This includes $41 billion in assets for institutional clients, including public and corporate-defined benefit pension plans, endowments, foundations and corporate assets on behalf of clients across Canada.

The Investment Management team focuses on research analysis and delivering strong returns, and is comprised of portfolio managers, research analysts, traders and more.

FIC has more than 1000 full time employees and is headquartered in Toronto, with regional offices in Montreal, Calgary and Vancouver.

Role Overview:
Reporting to the Director, Advertising and Brand, the Creative Digital Strategist is responsible for leading the development of the Fidelity brand and executing campaigns that drive sales, increase customer acquisition and enhance loyalty. You will collaborate with partners across Fidelity Canada to lead a digital-first approach to a defined and holistic brand strategy, considering all aspects of design, content, and the digital experience.

Understanding marketing initiatives, strategic positioning and the target audience is critical for this role, as much as being able to take a creative concept and bring it to life across different digital and offline media platforms. Working with the internal agency and external creative and media partners, while championing creative strategy as well as seamless execution in a collaborative environment to meet important business goals.

What You Will Do:
Develop innovative concepts to support the brand and campaign objectives through to creative executions:
- Maintain and execute creative voice for the brand, engage audiences with brilliant content, creative ideas and innovation, including regional plans across Canada (e.g. Western Canada, Quebec, Atlantic Canada).- Define and establish a consistent brand voice across different platforms and products, set the creative direction across various projects and translate brand strategy into powerful creative concepts.- Provide leadership and direction to in-house and agency creative teams and copywriters for content delivery across campaigns and digital marketing channels, enabling high performing results and optimization for digital ads, referrals, onboarding, and cross-sell.- Provide expertise and leadership on creative approaches to engaging audiences on emerging social media platforms such as Facebook, Instagram, Reddit, etc.- Work with internal and external creative resources, content and product partners, media agency to develop creative briefs, including CTAs and visual designs.- Collaborate with the Director, Advertising to identify new opportunities to reach Fidelity’s target markets using new strategies, and/or creative approaches, particularly in emerging social media channels and leveraging the latest Gen AI tools and features to deliver Fidelity’s message at scale.

Execution of brand activations:
- Translate market research and discussions with internal stakeholders into actionable campaigns that deliver results.- Identify and onboard creative vendors to execute on campaign objectives, including agency partners, social media influencers, digital media partners or any other creative partners as required.- Project manage initiatives and successfully collaborate with internal and external partners to ensure campaign delivery against objectives.- Follow Fidelity Canada marketing processes to engage internal and external partners in communicating, schedules, and all requisite approvals.- Work with internal content and digital partners to help ensure positive user experience and drive key conversions.- Evolve and maintain brand guidelines.- Ensure quality control of creative as part of production process.- Maintain cohesion and continuity throughout campaigns to ensure high customer conversion and retention.

Act as a thought-leader for the Fidelity brand:
- Be a thought lea

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