Operations Manager and Brand Strategist

2 weeks ago


Old Toronto, Canada Leap Brands Full time
Job Summary:

We are seeking an experienced Operations Manager and Brand Strategist to join our team at Leap Brands. The successful candidate will play a crucial role in shaping and executing the brand strategy for our home services company.

About Us:

Leap Brands is a leading provider of home services, and we are committed to delivering exceptional customer experiences through innovative marketing strategies.

Key Responsibilities:
  1. Brand Strategy Development:
    • Develop and implement comprehensive brand strategies that align with business objectives.
    • Conduct market research to identify customer insights and trends that inform brand positioning.
  2. Marketing Campaigns:
    • Plan, execute, and analyze integrated marketing campaigns across digital, print, and social media platforms.
    • Collaborate with the creative team to develop compelling content that resonates with target audiences.
  3. Brand Messaging:
    • Ensure consistent brand messaging across all channels, maintaining a cohesive voice and identity.
    • Develop and maintain brand guidelines to uphold brand integrity in all communications.
  4. Campaign Analysis:
    • Track and report on key performance indicators (KPIs) related to brand awareness and engagement.
    • Analyze campaign performance data to drive continuous improvement and optimize marketing efforts.
  5. Team Collaboration:
    • Work closely with cross-functional teams, including sales, operations, and customer service, to ensure brand alignment.
    • Lead brand training sessions for internal teams to promote a deep understanding of brand values and messaging.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3-5 years of experience in brand management or marketing, preferably within the home services or related industries.
  • Strong understanding of digital marketing strategies and analytics.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative mindset with strong problem-solving abilities.
What We Offer:
  • $85,000 - $110,000 per year, depending on experience.
  • Comprehensive benefits package, including health insurance, 401(k) matching, and paid time off.
  • Opportunities for career advancement and professional development.
  • A supportive and innovative work culture.


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