CRM Deployment Specialist

3 weeks ago

Toronto, Ontario, Canada McDonald's Full time

Job Title: CRM Deployment Specialist

Job Summary:

McDonald's is seeking a highly skilled CRM Deployment Specialist to join our team. As a key member of our Global Technology function, you will be responsible for deploying all campaigns within the Digital CRM Program.

Key Responsibilities:

  • Implement marketing campaigns in various tools handled by the Restaurant Technology Operation team.
  • Schedule and deploy advanced segmentation, offers, bonus campaigns, lifecycle journeys, and other digital campaigns using McDonald's back-end campaign management platforms and tools.
  • Update the Canada McDonald's website with new product releases to comply with Canadian nutritional regulations.
  • Implement marketing campaigns in the RFM tool.
  • Handle business-as-usual activities and administrative tasks for CRM Ops and RFM activities.
  • Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programming.
  • Learn new functionality and evolve operational procedures based on upgrades to the platform.
  • Create training materials, Q&A, and guides for programs and projects.

Requirements:

  • 3-5 years of experience working with content management systems (CMS), segmentation, and CRM software.
  • Experience working in high-paced Retail & Quick-Serve Restaurant industry considered an asset.
  • Post-secondary education with a focus on Digital, Business, Marketing, and/or a similar field.
  • Experience working in an agile environment with different web-based PM tools.
  • Demonstrated Microsoft Office experience, especially Excel.
  • Experience working in CRM software at an intermediate level.
  • Excellent written, oral, interpersonal, and presentation skills.
  • Ability to effectively interface with management, staff, and external partners.
  • Ability to escalate when assistance is needed in a timely manner.
  • Detail-oriented and organized with the ability to work independently and within the context of a team.

About McDonald's:

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees.

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