Digital CRM Deployment Professional

5 days ago

Toronto, Ontario, Canada McDonald's Full time

About the Role

We are seeking a highly skilled Digital CRM Deployment Specialist to join our team at McDonald's Canada. As a key member of our Global Technology department, you will be responsible for deploying all campaigns within the Digital CRM Program.

As a Digital CRM Deployment Specialist, you will contribute to a fast-paced and high-priority team that supports innovative and business-as-usual projects/programs involving segmentation, offers, loyalty campaigns, and other CRM strategies and tactics. You will partner with cross-functional team members from Marketing, Insights, Technology, and agencies to ensure timely deployment of campaigns. Your primary responsibilities will include implementing marketing campaigns in various tools handled by the Restaurant Technology Operation team (CRM tools and RFM), scheduling and deploying Advanced Segmentation, Offers, bonus campaigns, lifecycle journeys, and other digital campaigns using back-end campaign management platforms & tools to support the Digital CRM, Offers, and Loyalty program.

You will also schedule and update the Canada McDonald's website with new product releases to comply with Canadian nutritional regulations. In the RFM tool, you will implement marketing campaigns at a small and easy level. Additionally, you will handle business-as-usual activities and administrative tasks for CRM Ops and RFM activities, such as answering mailboxes with questions and escalations from the field, assuring compliance to CASL legislation, creating images, requesting legal or translation input and approval, processing files, and more.

What We Offer

This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to Executives and Franchisees. You will have the chance to work in a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.

About You

To succeed in this role, you should have 3-5 years of experience working with content management systems (CMS), segmentation & CRM software. Experience working in a high-paced Retail & Quick-Serve Restaurant industry is considered an asset. You should have a post-secondary education with a focus on Digital, Business, Marketing, and/or a similar field. Technical skills required include experience working in an agile environment with different web-based PM tools and demonstrated Microsoft Office experience, especially Excel. Intermediate-level experience working in CRM software is also necessary.

Benefits

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

Salary

The estimated salary for this role is around $60,000 - $80,000 per year, depending on experience and qualifications. Please note that this is an estimate and may vary based on individual circumstances.

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