CRM Deployment Specialist

4 weeks ago

Toronto, Ontario, Canada McDonald's Full time
Job Description

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Key Responsibilities
  • Implement Marketing campaigns in the different tools handled by the Restaurant Technology Operation team (CRM tools and RFM)
  • Schedule and deploy Advanced Segmentation, Offers, bonus campaigns, lifecycle journeys and other Digital campaigns using McDonald's back-end campaign management platforms & tools to support the Digital CRM, Offers, and Loyalty program.
  • Schedule and update the Canada McDonald's website with new product releases to stay complaint with Canadian nutritional regulations.
  • In the RFM tool, able to implement marketing campaigns (Small & easy level).
  • Handle business-as-usual activities and administrative tasks for the CRM Ops and RFM activities (example but not limited to: Answering mailboxes with questions and escalations from the field, assuring we complies to the CASL legislation, creation of images, requesting legal or translation input and approval, processing files ..)
  • Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programing (Small & easy level).
  • Learn new functionality and evolve operational procedures based on upgrades to platform.
  • Create training materials, Q&A and guides for programs and projects.
Requirements
  • 3-5 years of experience working with content management systems (CMS), segmentation & CRM software
  • Experience working in high-paced Retail & Quick-Serve Restaurant industry considered an asset
  • Post-secondary education with a focus on Digital, Business, Marketing and/or a similar field.
  • Experience working in an agile environment with different web-based PM tools (ex. Basecamp, JIRA, Confluence, Asana, Wrike, etc.)
  • Demonstrated Microsoft Office experience, especially Excel (ie: Marcos, Vlookups, pivot tables ect).
  • Experience working in CRM software (ex. Adobe Campaign Standard, AEM, Braze) at an intermediate level.
  • Excellent written, oral, interpersonal, and presentation skills and the ability to effectively interface with management, staff, and external partners. Bilingualism (French) an asset.
  • Critical thinker and ability to escalate when assistance is needed in a timely manner.
  • Detail-oriented and organized with the ability to work independently and within the context of a team.
  • Availability to execute on project timelines outside regular business hours will be required.

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