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Digital CRM Specialist

2 months ago

Toronto, Ontario, Canada McDonald's Full time

Job Summary

The CRM Deployment Specialist will be responsible for deploying all campaigns within the Digital CRM Program at McDonald's. In this role, you will contribute to a fast-paced and high-priority team within the Canada Technology function to support innovative and business-as-usual projects/programs involving segmentation, offers, loyalty campaigns, and other CRM strategies and tactics.

Key Responsibilities

  • Implement marketing campaigns in the different tools handled by the Restaurant Technology Operation team (CRM tools and RFM)
  • Schedule and deploy advanced segmentation, offers, bonus campaigns, lifecycle journeys, and other digital campaigns using McDonald's back-end campaign management platforms & tools to support the Digital CRM, Offers, and Loyalty program
  • Schedule and update the Canada McDonald's website with new product releases to stay compliant with Canadian nutritional regulations
  • Implement marketing campaigns (Small & easy level) in the RFM tool
  • Handle business-as-usual activities and administrative tasks for the CRM Ops and RFM activities
  • Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programming (Small & easy level)
  • Learn new functionality and evolve operational procedures based on upgrades to platform
  • Create training materials, Q&A, and guides for programs and projects

Requirements

  • 3-5 years of experience working with content management systems (CMS), segmentation & CRM software
  • Experience working in high-paced Retail & Quick-Serve Restaurant industry considered an asset
  • Post-secondary education with a focus on Digital, Business, Marketing, and/or a similar field
  • Experience working in an agile environment with different web-based PM tools
  • Demonstrated Microsoft Office experience, especially Excel
  • Experience working in CRM software at an intermediate level
  • Collaborative and communication skills: excellent written, oral, interpersonal, and presentation skills and the ability to effectively interface with management, staff, and external partners
  • Innovative problem-solving skills: critical thinker and ability to escalate when assistance is needed in a timely manner
  • Project management experience: detail-oriented and organized with the ability to work independently and within the context of a team
  • Flexibility: availability to execute on project timelines outside regular business hours will be required

About McDonald's Canada

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.