CRM Deployment Specialist

4 weeks ago

Old Toronto, Ontario, Canada McDonald's Corporation Full time
Job Summary

We are seeking a highly skilled CRM Deployment Specialist to join our team at McDonald's Corporation. As a key member of our Digital CRM Program, you will be responsible for deploying all campaigns and ensuring seamless execution of our marketing strategies.

Key Responsibilities
  1. Implement marketing campaigns in various tools handled by the Restaurant Technology Operation team, including CRM tools and RFM.
  2. Schedule and deploy advanced segmentation, offers, bonus campaigns, lifecycle journeys, and other digital campaigns using McDonald's back-end campaign management platforms and tools.
  3. Update the Canada McDonald's website with new product releases to comply with Canadian nutritional regulations.
  4. Implement marketing campaigns in the RFM tool, focusing on small and easy-level activities.
  5. Handle business-as-usual activities and administrative tasks for CRM Ops and RFM activities, including answering mailboxes, ensuring CASL compliance, and processing files.
  6. Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programming.
  7. Learn new functionality and evolve operational procedures based on platform upgrades.
  8. Create training materials, Q&A, and guides for programs and projects.
Requirements
  1. 3-5 years of experience working with content management systems (CMS), segmentation, and CRM software.
  2. Experience working in high-paced Retail & Quick-Serve Restaurant industry considered an asset.
  3. Post-secondary education with a focus on Digital, Business, Marketing, and/or a similar field.
  4. Technical skills, including experience working in an agile environment with different web-based PM tools and demonstrated Microsoft Office experience.
  5. Collaborative and communication skills, with excellent written, oral, interpersonal, and presentation skills.
  6. Innovative problem-solving skills, with the ability to escalate when assistance is needed.
  7. Project management experience, with the ability to work independently and within a team.
  8. Flexibility, with availability to execute on project timelines outside regular business hours.

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