CRM Deployment Specialist
4 weeks ago
Job Summary
The CRM Deployment Specialist will be responsible for deploying all campaigns within the Digital CRM Program. This role requires a strong understanding of CRM software and the ability to work in a fast-paced environment.
Key Responsibilities
- Implement Marketing campaigns in the different tools handled by the Restaurant Technology Operation team (CRM tools and RFM)
- Schedule and deploy Advanced Segmentation, Offers, bonus campaigns, lifecycle journeys and other Digital campaigns using McDonald's back-end campaign management platforms & tools to support the Digital CRM, Offers, and Loyalty program.
- Schedule and update the Canada McDonald's website with new product releases to stay complaint with Canadian nutritional regulations.
- Handle business-as-usual activities and administrative tasks for the CRM Ops and RFM activities (example but not limited to: Answering mailboxes with questions and escalations from the field, assuring we complies to the CASL legislation, creation of images, requesting legal or translation input and approval, processing files ..)
- Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programing (Small & easy level).
- Learn new functionality and evolve operational procedures based on upgrades to platform.
- Create training materials, Q&A and guides for programs and projects.
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