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Media Planner

4 weeks ago

Toronto, Ontario, Canada Four Seasons Hotels and Resorts Full time
About Four Seasons

Four Seasons Hotels and Resorts is a global luxury hotel management company with a commitment to excellence and a passion for delivering exceptional guest experiences. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart.

About the Role

We are seeking a highly skilled Media Planner to join our Corporate Commercial Global Media team. The successful candidate will be responsible for research, strategy, and planning across digital marketing initiatives, working closely with internal and external stakeholders to support the Global Media strategy.

Key Responsibilities
  • Support the development and implementation of the overall Four Seasons global media strategy, aligning it with business objectives and ensuring strategies are adaptable to changing market dynamics.
  • Translate marketing goals into actionable media plans, leveraging data-driven insights to optimize campaign performance on a global level.
  • Manage internal and external stakeholders, including digital media agencies, digital partners, brand marketing, insights, and analytics.
  • Monitor performance of brand, regional, and property paid media approaches based on respective KPIs.
  • Use analytical tools across platform, web, and MMM insights to decide how to optimize paid media recommendations.
Requirements
  • College or University degree, preferably in a business or marketing/media communications program.
  • A minimum of 2-3 years of progressive experience in an agency or client setting.
  • Preferable experience in campaign management/optimization or digital media operations.
  • Experience within the luxury and/or hospitality industry is a plus.
  • Expertise with holistic media strategies and activation; connecting these to brand, media, consumer, and performance goals.
What We Offer

Four Seasons is committed to providing a world-class employee experience and company culture. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario.