Media Planner

3 weeks ago

Toronto, Ontario, Canada Four Seasons Hotels and Resorts Full time

About Four Seasons:

Four Seasons Hotels and Resorts is a global luxury hotel management company that is powered by its people. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

About the Role:

The Media Planner will be an integral member of the Corporate Commercial Global Media team that builds the strategic media vision for Four Seasons Hotels and Resorts. Reporting to the Global Media Manager, the Media Planner will be responsible for research, strategy, and planning across digital marketing initiatives.

Key Responsibilities:

  • Support the Global Media strategy by deriving insights, managing operations, and supporting brand media activations.
  • Manage internal and external stakeholders, including digital media agencies, digital partners, brand marketing, insights, and analytics.
  • Execute a multi-channel integrated strategy and analysis across channels such as search, social, display, and video.
  • Monitor performance of brand, regional, and property paid media approaches based on respective KPIs.
  • Use analytical tools to decide how to optimize paid media recommendations.
  • Aggregate all media plans across the Four Seasons enterprise.

Requirements:

  • College or University degree, preferably in a business or marketing/media communications program.
  • A minimum of 2-3 years of progressive experience in an agency or client setting.
  • Preferable experience in campaign management/optimization or digital media operations.
  • Experience within the luxury and/or hospitality industry is a plus.
  • Expertise with holistic media strategies and activation; connecting these to brand, media, consumer, and performance goals.
  • Strong analytical thinking with the ability to clearly communicate findings and solutions.
  • A deep passion and understanding of the media landscape with an appetite for innovation.

What We Offer:

  • A dynamic and fast-paced work environment.
  • The opportunity to work with a global luxury hotel management company.
  • A competitive salary and benefits package.
  • The chance to work with a diverse team of professionals.

How to Apply:

Please submit your application, including your resume and cover letter, to [insert contact information].

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