Senior Media Planner

4 weeks ago

Toronto, Ontario, Canada Noise Full time
Job Title: Senior Media Planner

At Noise, we are seeking a highly skilled and experienced Senior Media Planner to join our team. As a Senior Media Planner, you will be responsible for planning, strategizing, and fulfilling digital media-related activities for assigned clients.

Key Responsibilities:
  • Contribute to setting departmental goals that align with the strategic plan and execute action plans to achieve them.
  • Resolve problems, issues, and customer complaints, as required, in accordance with an appropriate escalation process.
  • Validate media monthly spend vs. invoice with the Director of Finance.
  • Ensure that all media invoices, discrepancies, and billings are input, cleared, and issued in a timely fashion.
  • Present solutions to accounts/clients in a professional manner with easy-to-understand language.
  • Manage media planning cycles, from preparing and presenting plans to coordinating analyses and optimization recommendations.
  • Lead all direct display tactics, from media buying to campaign management and optimization.
  • Oversee reporting and analysis processes.
  • Maintain a macro view of digital media performance, making strategic optimization decisions where necessary.
  • Collaborate with Media Specialists and other team members to develop and implement testing plans across tactics.
  • Ensure that all media invoices, discrepancies, and billings are input, cleared, and issued on time.
  • Represent the Media department in project kick-off meetings, voicing questions pertaining to media scope/definition, and providing input on media solutions and risks/concerns.
Requirements:
  • Post-secondary education, preferably in a relevant field (business, communications, marketing, psychology, etc.).
  • 5+ years of overall media planning experience with a minimum of 3 years online media planning.
  • Strong track record of mentoring and developing direct reports to the next level of performance.
  • Highly organized with the ability to handle multiple projects/deadlines and multi-task in a fast-paced environment.
  • Advanced knowledge of the digital landscape, including online campaigns, new technologies used in front and backends, social media, and online marketing.
  • Advanced presentation skills: participating in and leading client and media meetings.
  • Advanced organizational, interpersonal, and verbal/written communication skills.
  • Advanced knowledge of media-specific terminology and digital metrics, corresponding data, and their implication on planning efforts.
  • Ability to create compelling presentations and documents communicating campaign plans, reports, post-mortems, etc.
  • Advanced ability to comprehend and communicate financial documentation and systems, including the ability to set and understand budgets and forecasts.
  • Current on emerging platforms, digital technologies, digital marketing standards, and best practice industry standards.
  • Advanced knowledge of online media platforms and how to leverage these platforms to meet client advertising objectives: Facebook Business Manager, DV360, LinkedIn, Twitter, Pinterest, Campaign Manager.
  • Advanced knowledge of SEM platforms (i.e. Google AdWords, Bing, etc.).
  • Advanced knowledge on Analytics and tagging tools (Google Analytics, Google Tag Manager, etc.).
  • Knowledge of media and research tools (comScore, MRI, eMarketer, etc.).
  • Advanced knowledge of Social Insight tools (i.e. Facebook Audience Insights).
  • Advanced knowledge of Microsoft Excel (pivot tables, custom charts, filters, dashboards, etc.).
  • Intermediate computer and digital literacy skills (Microsoft Windows / Apple OSX, Microsoft Office, Internet/Web, Social Media).

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