Senior Media Planner
2 weeks ago
At Noise, we are seeking a highly skilled and experienced Senior Media Planner to join our team. As a Senior Media Planner, you will be responsible for planning, strategizing, and fulfilling digital media-related activities for assigned clients.
Key Responsibilities:- Contribute to setting departmental goals that align with the strategic plan and execute action plans to achieve them.
- Resolve problems, issues, and customer complaints, as required, in accordance with an appropriate escalation process.
- Validate media monthly spend vs. invoice with the Director of Finance.
- Ensure that all media invoices, discrepancies, and billings are input, cleared, and issued in a timely fashion.
- Present solutions to accounts/clients in a professional manner with easy-to-understand language.
- Manage media planning cycles, from preparing and presenting plans to coordinating analyses and optimization recommendations.
- Lead all direct display tactics, from media buying to campaign management and optimization.
- Oversee reporting and analysis processes.
- Maintain a macro view of digital media performance, making strategic optimization decisions where necessary.
- Collaborate with Media Specialists and other team members to develop and implement testing plans across tactics.
- Ensure that all media invoices, discrepancies, and billings are input, cleared, and issued on time.
- Represent the Media department in project kick-off meetings, voicing questions pertaining to media scope/definition, and providing input on media solutions and risks/concerns.
- Post-secondary education, preferably in a relevant field (business, communications, marketing, psychology, etc.).
- 5+ years of overall media planning experience with a minimum of 3 years online media planning.
- Strong track record of mentoring and developing direct reports to the next level of performance.
- Highly organized with the ability to handle multiple projects/deadlines and multi-task in a fast-paced environment.
- Advanced knowledge of the digital landscape, including online campaigns, new technologies used in front and backends, social media, and online marketing.
- Advanced presentation skills: participating in and leading client and media meetings.
- Advanced organizational, interpersonal, and verbal/written communication skills.
- Advanced knowledge of media-specific terminology and digital metrics, corresponding data, and their implication on planning efforts.
- Ability to create compelling presentations and documents communicating campaign plans, reports, post-mortems, etc.
- Advanced ability to comprehend and communicate financial documentation and systems, including the ability to set and understand budgets and forecasts.
- Current on emerging platforms, digital technologies, digital marketing standards, and best practice industry standards.
- Advanced knowledge of online media platforms and how to leverage these platforms to meet client advertising objectives: Facebook Business Manager, DV360, LinkedIn, Twitter, Pinterest, Campaign Manager.
- Advanced knowledge of SEM platforms (i.e. Google AdWords, Bing, etc.).
- Advanced knowledge on Analytics and tagging tools (Google Analytics, Google Tag Manager, etc.).
- Knowledge of media and research tools (comScore, MRI, eMarketer, etc.).
- Advanced knowledge of Social Insight tools (i.e. Facebook Audience Insights).
- Advanced knowledge of Microsoft Excel (pivot tables, custom charts, filters, dashboards, etc.).
- Intermediate computer and digital literacy skills (Microsoft Windows / Apple OSX, Microsoft Office, Internet/Web, Social Media).
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