Media Planner

2 weeks ago

Toronto, Ontario, Canada Four Seasons Hotels and Resorts Full time

About Four Seasons:

Four Seasons Hotels and Resorts is a global luxury hotel management company. We are a collective of individuals who strive to deliver exceptional experiences for our guests, residents, and partners. Our team members around the world create unforgettable experiences through a commitment to luxury with genuine heart.

About the Role:

The Media Planner will be an integral member of the Corporate Commercial Global Media team. Reporting to the Global Media Manager, the Media Planner will be responsible for research, strategy, and planning across digital marketing initiatives.

Key Responsibilities:

  • Support the development and implementation of the overall Four Seasons global media strategy, aligning it with business objectives.
  • Translate marketing goals into actionable media plans, leveraging data-driven insights to optimize campaign performance.
  • Manage internal and external stakeholders, including digital media agencies, digital partners, brand marketing, insights, and analytics.
  • Monitor performance of brand, regional, and property paid media approaches based on respective KPIs.
  • Aggregate all media plans across the Four Seasons enterprise.

Requirements:

  • College or University degree, preferably in a business or marketing/media communications program.
  • A minimum of 2-3 years of progressive experience in an agency or client setting.
  • Experience within the luxury and/or hospitality industry is a plus.
  • Expertise with holistic media strategies and activation; connecting these to brand, media, consumer, and performance goals.
  • Strong analytical thinking with the ability to clearly communicate findings and solutions.

What We Offer:

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

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