Senior Media Planner

4 weeks ago

Toronto, Ontario, Canada Starcom Full time
Job Title: Senior Media Planner

Starcom is seeking a highly skilled Senior Media Planner to join our team. As a key member of our performance-media strategy team, you will be responsible for driving measurable business outcomes through data-driven insights and meaningful human connections.

Key Responsibilities:
  • Manage client relationships and project tracking with attention to detail and a focus on delivering high-quality results.
  • Oversee daily campaign oversight, with a particular emphasis on reporting and optimization to ensure maximum ROI.
  • Analyze campaign performance daily, compiling and checking reports from partners and CM360 to inform optimization strategies.
  • Conduct market research to determine the best course of action for client advertising and media needs.
  • Develop a deep understanding of marketing objectives and how they translate into effective media plans.
  • Collaborate with the team to develop and present strategic plans to clients, guiding planners on strategy and deck development.
  • Communicate media objectives, strategies, and executional guidelines clearly to execution teams and external partners.
  • Maintain strong relationships with media suppliers and leverage syndicated media, research, and data resources to inform decision-making.
  • Take ownership of internal and external status documents and meetings, ensuring timely and accurate information is shared.
  • Develop and present point-of-view (POV) documents to inform strategic decisions.
  • Manage data collection and billing to ensure accuracy and timeliness.
Requirements:
  • Strong understanding of the digital performance marketing ecosystem.
  • 2-3 years of experience planning online and offline channels with a focus on digital and performance media.
  • Bachelor's degree in advertising, marketing, business administration, or communications preferred.
  • Excellent written and verbal communication and presentation skills.
  • Demonstrated experience in negotiation and conflict resolution.
  • Able to work successfully within a team, owning projects and delegating tasks to meet deadlines.
  • Critical thinking and problem-solving abilities, with a strong analytical mindset and math proficiency.
  • Ability to effectively utilize media research and reporting resources.
  • Technical proficiency in media systems and MS Excel, Word, and PowerPoint.
About Starcom:

Starcom is an equal opportunity employer committed to diversity and inclusion. We foster a vibrant work environment that celebrates and values all aspects of diversity and inclusiveness. We encourage applications from all qualified individuals and will provide accommodations for candidates with disabilities or accessibility needs throughout the recruitment process.

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