Senior Media Planner

2 weeks ago

Toronto, Ontario, Canada Starcom Full time
Job Title: Senior Media Planner

At Starcom, we are seeking a highly skilled Senior Media Planner to join our team. As a key member of our Strategy team, you will play a crucial role in driving measurable business outcomes through the development and execution of innovative media plans.

Key Responsibilities:
  • Develop and implement daily campaign strategies, with a focus on reporting and optimization.
  • Analyze campaign performance on a daily basis, compiling and checking reports to identify opportunities for improvement.
  • Utilize marketing, industry, and human insights data to determine client advertising and media needs.
  • Develop a deep understanding of marketing objectives and strategies, as well as the human-product and human-media relationships.
  • Assist in developing budget allocations across media, resulting in strategic and effective media plans.
  • Present plans to the client brand group, with assistance from more senior media team members.
  • Clearly communicate media objectives, strategies, and executional guidelines to execution teams.
  • Work closely with agency partners to ensure seamless collaboration.
  • Maintain strong relationships with media suppliers and stay up-to-date on market conditions.
  • Campaign maintenance, ensuring quality control and adherence to overall media plan objectives.
  • Develop campaign performance documents, including online campaigns.
  • Utilize syndicated media, research, and other data resources to inform media planning decisions.
  • Take an active role in client education on the evolution of the media landscape.
  • Participate in internal and external status meetings to ensure alignment and progress.
  • Develop and assist with the development of POVS.
  • Active participant in the overall financial process, responsible for collecting and inputting data and ensuring accurate and timely monthly billing.
Qualifications:
  • Bachelor's degree, with a degree or concentration in advertising, marketing, business administration, or communications preferred.
  • 2-3 years of experience planning online and offline channels, with a focus on digital and performance media.
  • Strong written and verbal communication and presentation skills.
  • Demonstrated experience in negotiation.
  • Able to work successfully within a team, handling high-volume workloads and meeting tight deadlines under pressure.
  • Demonstrated critical thinking and problem-solving abilities.
  • Strong analytical abilities and proficiency in math.
  • Ability to effectively utilize media research and reporting resources.
  • Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint.
Additional Information:

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.

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