Project Marketing Director

4 weeks ago


Thornhill, Ontario, Canada WellnessLiving Full time
{"title": "Project Marketing Manager", "description": "Job Summary

We are seeking a highly skilled Project Marketing Manager to join our team at WellnessLiving. As a key member of our marketing team, you will be responsible for developing and implementing our overall marketing strategy, creating engaging content, and managing our digital marketing campaigns.

Key Responsibilities
  • Develop and implement a comprehensive marketing strategy that aligns with our business goals.
  • Create and curate high-quality content that resonates with our target audience, including blog posts, social media posts, and email campaigns.
  • Manage and maintain our content calendar, ensuring consistent deployment across all channels.
  • Liaise with our copywriters and graphic designers to create print and digital advertisements.
  • Collaborate with our marketing and sales teams to create themes, concepts, and content for events that align with our brand identity.
  • Lead and manage the day-to-day event and content product processes, overseeing a dedicated team.
  • Measure and quantify marketing campaign results and incorporate insights into future marketing activities and initiatives.
Requirements
  • Bachelor's degree in Marketing or a relevant field.
  • A minimum of 5 years of experience in marketing communications and/or digital marketing, preferably in a high-growth B2B SaaS environment.
  • At least 1 year of experience leading a team.
  • Proven experience with event management.
  • Strong understanding of setting up campaign attribution programs, lead scoring, campaign management, and project management.
  • Social media management experience.
  • Outstanding communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Up to date on knowledge of the latest trends and technologies in digital marketing.
What We Offer

We offer a dynamic and supportive work environment, competitive salary and benefits package, and opportunities for professional growth and development.

", "lang_code": "en"}

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