Project Marketing Manager

6 days ago

Thornhill, Canada WellnessLiving Full time
Responsibilities : 
  • Work alongside the Sr. Marketing Manager to create and implement the company’s overall marketing strategy.
  • Develop a content roadmap including key content pillars that address the pain points of our customers.
  • Understand key buying personas and help create and distribute content that drives optimal channel performance, e.g., SEO, social, events, content syndication, etc.
  • Create a content calendar for the company’s blogs and social media accounts.
  • Manage and maintain a well-structured content calendar for blogs, social media, lead magnets, and ensure consistent deployment across all channels.
  • Cultivate an editorial mindset to anticipate and meet audience preferences and trends.
  • Liaise with Copywriters and Graphic Designers to create print and digital advertisements.
  • Assist with overseeing all aspects of our digital marketing communications, including overseeing content development, emails, and display advertising campaigns.
  • Collaborate with members of the marketing team to ensure alignment and projects are on track to meet deadlines.
  • Build and maintain relationships with external vendors.
  • Liaise with Events Specialists to assist in the execution of event-related marketing campaigns.
  • Collaborate with the Marketing & Sales teams to create themes, concepts, and content for events that align with our brand identity.
  • Lead and manage the day-to-day event & content product processes, overseeing a dedicated team.
  • Plan and execute effective event follow-up through nurture and outreach strategies to maximize revenue generation efforts with Marketing & Sales teams.
  • Deploy web pop-ups, blog posts, and organic social media campaigns to engage and convert target audiences.
  • Measure and quantify marketing campaign results and incorporate insights into future marketing activities and initiatives.
  • Create project timelines and oversee project budgets.
  • Represent the company and our brands professionally, in alignment with our branding strategy.

Skills & Qualifications:  

  • Bachelor's degree in Marketing or a relevant field. 
  • A minimum of 5 years of experience in marketing communications and/or digital marketing, preferably in a high-growth B2B SaaS environment. 
  • At least 1 year of experience leading a team.
  • Proven experience with event management.
  • Strong understanding of setting up campaign attribution programs, lead scoring, campaign management, and project management. 
  • Social media management experience.
  • Outstanding communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. 
  • Up to date on knowledge of the latest trends and technologies in digital marketing.
  • Solid understanding of HTML and CSS is a plus.

 

 

 

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