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Digital Marketing Manager for Retail Partnerships
2 months ago
We're seeking a skilled Digital Marketing Manager for Retail Partnerships to join our team at Dyson. In this role, you'll work collaboratively across internal marketing and sales teams, external digital agencies, and retailer and platform partners to support digital marketing campaigns across paid search, paid social, influencer, email, programmatic display, and video.
Key responsibilities include building marketing strategies with Dyson's Canadian retailers, developing effective strategies to reach the right audience through retailer digital media channels, and employing new ways of advertising within the purchase journey.
You'll work closely with stakeholders to ensure alignment on strategic digital plans, monitor digital performance across all phases of the funnel, and make strategic decisions to continually achieve and exceed target while maintaining a positive return on investment.
About You
- Bachelor's degree in marketing, advertising, business administration, or a related field.
- 2+ years of experience working in marketing or a related field.
- Previous experience working with/for media agency a plus.
- eCommerce experience, marketing products and services online for a consumer brand.
