Marketing Manager for Digital Growth

7 days ago

Toronto, Ontario, Canada BLACKLYTE Full time
About Blacklyte

Blacklyte is a pioneering entertainment company at the forefront of innovative technology. We attend to various gaming and industry events, including CES, Major III, and Game Con. Our focus is on driving business growth through diversity, creativity, and collaboration.

Job Summary

We are seeking an experienced Senior Omni-Channel Marketing Manager to lead and execute our omni-channel marketing efforts. The ideal candidate will have a strong background in managing multiple digital touchpoints, driving brand growth through organic and paid strategies, and overseeing project management with tools like Jira and Notion.

Main Responsibilities
  1. Lead the development and implementation of influencer marketing strategies, including identifying key influencers, managing relationships, and negotiating partnerships.
  2. Plan and execute promotional campaigns across various channels, ensuring alignment with brand goals and customer engagement strategies.
  3. Social Media & Content Strategy:
  • Develop and manage the social media content calendar across platforms (Instagram, Facebook, TikTok, etc.), ensuring a cohesive brand voice and presence while meeting performance targets.
Performance Marketing:
  • Oversee paid media efforts, including budgeting, performance analysis, and optimization to meet KPIs.
Brand Management:
  • Collaborate closely with the brand team to ensure consistency across all channels, ensuring that messaging aligns with overall brand strategy and goals.
Online Promotion & E-Commerce:
  • Drive online promotional strategies that engage and convert customers across e-commerce platforms and digital marketplaces.
Partnership Contract Review:
  • Review and manage partnership contracts to ensure terms align with company goals and legal requirements.
Project Management:
  • Use tools like Jira and Notion to manage omni-channel marketing projects from inception through execution, ensuring deadlines are met and cross-functional teams are aligned.
Bachelor's degree in Marketing, Business, or a related field.5+ years of experience in omni-channel marketing, with a strong focus on social media, influencer marketing, and digital campaigns.Strong project management skills with experience using tools like Jira and Notion.Experience managing budgets and optimizing spend based on performance metrics.Proven ability to work cross-functionally and lead marketing initiatives across multiple teams.Salary Range

The estimated salary range for this position is $85,000 - $110,000 per year, depending on location and experience.

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