Senior Digital Marketing Manager

5 days ago


Toronto, Ontario, Canada Hudson's Bay Company Full time

Estimated Salary: $120,000 - $180,000 per year.

Job Description

Hudson's Bay Company is a leading Canadian retailer with a rich history dating back to 1670. Our company is dedicated to delivering exceptional customer experiences through our various brands and channels. We are currently seeking a Senior Digital Marketing Manager to join our team in Toronto.

Company Overview

At Hudson's Bay Company, we believe that everyone deserves an extraordinary shopping experience. Our goal is to create a seamless connection between our customers and the products they love. We achieve this by leveraging innovative technologies and data-driven insights to drive personalized marketing campaigns that resonate with our audience.

Job Responsibilities
  1. Develop and implement paid media strategies across multiple channels, including Google Ads, DV360, Meta, Pinterest, and TikTok, to drive brand awareness and sales.
  2. Leverage industry trends and consumer preferences to inform campaign development and optimize performance.
  3. Analyze key digital marketing metrics and provide actionable insights to drive business growth.
  4. Collaborate with cross-functional teams to ensure alignment and success of marketing initiatives.
  5. Manage monthly/annual paid marketing budget in conjunction with the Director of Media Planning.
Requirements
  • Bachelor's degree in Marketing, Communications, or Commerce.
  • 3+ years' experience in digital marketing, preferably at an agency.
  • Advanced knowledge of Google Suite, third-party management systems, and data handling.
  • Ability to analyze complex data sets and develop strategic recommendations.
What We Offer
  • A competitive salary range of $120,000 - $180,000 per year.
  • A comprehensive benefits package, including parental leave top-up, retirement savings, and more.
  • A generous associate discount program offering up to 40% off top brands.
  • A hybrid work model allowing for flexible paid-time-off and work-life balance.
  • Opportunities for professional growth and development within a dynamic and inclusive workplace culture.


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