Director of Communications and Brand Strategy

5 days ago

Vancouver, British Columbia, Canada BC Cancer Foundation Full time
About the Opportunity

The BC Cancer Foundation is seeking a highly skilled Director to lead its Content and Communications team. As a key member of the Marketing and Communications department, this individual will play a critical role in expanding the organization's brand reach, elevating its reputation as a catalyst for innovation, and providing opportunities for diverse communities to connect and share their personal cancer journeys.

Job Summary:

  • Develop and execute a comprehensive content and communications strategy aligned with organizational priorities and program needs.
  • Leverage data-driven insights to inform strategic decisions and drive engagement across key audiences.
  • Cultivate relationships with senior leaders, stakeholders, and media outlets to secure partnerships and amplify the organization's message.
  • Oversee the creation of high-quality content assets, including social media posts, press releases, blog articles, and video productions.
  • Manage a team of communications professionals to ensure effective project execution, timely delivery, and consistent quality.
  • Collaborate with cross-functional teams to integrate communications strategies across channels and platforms.

Key Responsibilities:

  • Strategic Planning and Execution:
    • Develop and implement a comprehensive content and communications strategy that aligns with organizational priorities and program needs.
    • Leverage data-driven insights to inform strategic decisions and drive engagement across key audiences.
  • Team Leadership and Management:
    • Oversee the day-to-day operations of the Content and Communications team.
    • Manage a team of communications professionals to ensure effective project execution, timely delivery, and consistent quality.
  • Content Creation and Curation:
    • Oversee the creation of high-quality content assets, including social media posts, press releases, blog articles, and video productions.
    • Cultivate relationships with external partners, such as influencers, thought leaders, and subject matter experts, to secure contributions and amplification of the organization's message.
  • Cross-Functional Collaboration:
    • Collaborate with cross-functional teams to integrate communications strategies across channels and platforms.
    • Work closely with the Development team to develop fundraising campaigns and appeals that align with the organization's overall development strategy.

Qualifications:

  • Mastery of content marketing, digital communications, and social media strategies.
  • Proven experience leading high-performing teams and driving results through effective project management and leadership.
  • Demonstrated ability to leverage data-driven insights to inform strategic decisions and drive engagement across key audiences.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and messaging.
  • Familiarity with content management systems (CMS) and other digital tools used to create, manage, and distribute content.

Compensation:

The salary range for this position is $110,000 - $140,000 per annum, depending on experience. In addition to a competitive salary, the BC Cancer Foundation offers a comprehensive benefits package, including medical, dental, vision, and disability insurance, as well as participation in the Municipal Pension Plan.

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